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The Man Behind the Beard: Perception of Men’s Trustworthiness as a Function of Facial Hair

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DOI: 10.4236/psych.2014.53029    11,069 Downloads   15,011 Views   Citations
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ABSTRACT

There are several exogenous factors—such as the presence of facial hair—that can bias a male’s perceived trustworthiness. Research addressing the influence facial hair that has on perceived trustworthiness is scarce; however, research suggests that facial hair promotes the perception of untrustworthiness. In the present study, participants were presented with experimental questions and two facial photographs (depicting a bearded or non-bearded face) and asked to choose the stimulus that they perceived to be more trustworthy. The results of the present study were inconsistent with previous findings (Ebling, 1987; Muscarella & Cunningham, 1996; Neave & Shields, 2008; Stirrat & Perrett, 2010; Terry & Krantz, 1993; Wogalter & Hosie, 1991). More specifically, individuals were significantly more likely to choose bearded faces over non-bearded faces as trustworthy. Moreover, attributions of a photo’s attractiveness were controlled by pre-rating it and randomly matching it with another photo with the same attractiveness rating.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Bakmazian, A. (2014) The Man Behind the Beard: Perception of Men’s Trustworthiness as a Function of Facial Hair. Psychology, 5, 185-191. doi: 10.4236/psych.2014.53029.

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