Service Mediator Model for Value Co-Creation Based on Service Dominant Logic

Minh Chau Doan, Kunio Shirahada, Michitaka Kosaka

School of Knowledge Science, Japan Advanced Institute of Science and Technology, Nomi, Japan..

DOI: 10.4236/jssm.2013.61002                

Abstract

A new mediator model for Information service firms (ISFs) is proposed based on Service dominant logic. In this model, mediators create a shared contextual place and it plays an important role in connecting and managing supply and demand to provide superior services. The mechanism of value co-creation based on service dominant logic in business activities through a suitable service field organized by mediator firms for interactions by all participants. This mechanism is demonstrated through case studies of the framework of Hitachi TWX-21 and Cookpad Inc., which are Japanese information service businesses. We found that a good service field was effective in helping all business’s parties receive better value and gain satisfaction.

Keywords

Service Mediator; Service Field; Service Dominant Logic; Information Service

Conflicts of Interest

The authors declare no conflicts of interest.

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