Author(s)

Jing Jia

Konkuk University, Seoul, South Korea.

In order to fully understand the current operating mode of the voice-based knowledge payment platform to discuss the future development trend of the voice-based knowledge payment, a preliminary analysis of the current mature knowledge payment platform operation mode in China is conducted through case analysis, comparative analysis, literature analysis, observation method, and other methods combined with Newcomb A-B-X balance model and Maletsk’s “CMR” model, thereby providing reasonable suggestions for the development of a voice knowledge payment platform. The results show that as a new knowledge dissemination model, the new knowledge payment-based voice platform has specific innovations in terms of content production and communication structure. Its primary operation mode is to obtain the continuous consumption of users through the improvement of the three aspects of product quality and payment, mode, and traffic import. In summary, knowledge payment has changed the traditional way and ability to acquire knowledge, opened new ways to acquire knowledge, and provided new choices for users to learn knowledge. In the future, the development of the demand for knowledge payment is inseparable from the renewal of new technologies and the improvement of services. Paying attention to tail content, strengthening sociality and introducing new technologies are particularly important for the development of the platform. The trinity of content, social interaction and scenario also contribute to the healthy development of knowledge payment market.

Knowledge Payment, Voice, Effect, Dissemination, Operational Model

Jia, J. (2019) Analysis and Research on Operating Mode of Voice Platform Based on Knowledge Payment. Open Journal of Social Sciences, 7, 397-404. doi: 10.4236/jss.2019.78029.