Research on Order-Inventory Transshipment Mechanism in Dual-Channel Distribution Supply Chain ()
ABSTRACT
The development of e-commerce has prompted traditional enterprises to
open up online channels and form a dual-channel sales model. The increase in
the number of channels has led to an increase in the number of orders, so how
to properly and effectively match the order with the inventory will test the
operational capabilities of the enterprise. Based on this practical problem,
this thesis considers a two-echelon distribution system with online and offline
dual-channel sales, which consists of one group node (G) and multiple distribution nodes (D). When online orders are not fully satisfied, we propose an
operation mechanism of transporting inventory to online orders through offline
inventory. An optimal decision model is constructed by using the Analysis Target
Cascading (ATC). Finally, the model is simulated and analyzed with a specific
case. The results show that the ATC method and the transshipment mechanism are
effective.
Share and Cite:
Shi, M. (2019) Research on Order-Inventory Transshipment Mechanism in Dual-Channel Distribution Supply Chain.
Open Journal of Business and Management,
7, 1120-1130. doi:
10.4236/ojbm.2019.73077.