How Corporate Social Responsibility Indicators Influence Organization Identification? The Perspective of Labor Relations ()
ABSTRACT
This study examined the relationship between
corporate social responsibility and the job-seekers’ viewpoint of
organizational identification. First, corporate social responsibility
indicators were constructed by reviewing, analyzing, and classifying the content
of the CSR website in Taiwan. The CSR indicators of industrial relations were integrated.
The questionnaire was conducted to investigate the interviewees’ on the opinions
of CSR and organizational identification (OI). It is intended that the results
of these studies could be helpful in enhancing companies’ identification with
corporate social responsibility, and be further applicable in the design of
corporate recruitment activities. Conclusions are as followed: 1) corporate
social responsibility is predicted from three important dimensions: labor and
social care, corporate operations, and environmental protection. 2) A total of
35 corporate social responsibility indicators are established for evaluation
the industrial relationship of companies in Taiwan, which could be used as
reference by both job seekers and companies. 3) The job seekers’ organization identification
with corporate social responsibility indicators is related to various
variables, such as gender, age, educational background, profession field, and
current employment status.
Share and Cite:
Kang, Y. and Chiu, C. (2016) How Corporate Social Responsibility Indicators Influence Organization Identification? The Perspective of Labor Relations.
iBusiness,
8, 61-69. doi:
10.4236/ib.2016.84007.
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