Intelligent Information Management

Volume 3, Issue 5 (September 2011)

ISSN Print: 2160-5912   ISSN Online: 2160-5920

Google-based Impact Factor: 1.6  Citations  

Pricing Models in Marketing Research

HTML  Download Download as PDF (Size: 437KB)  PP. 167-174  
DOI: 10.4236/iim.2011.35020    28,458 Downloads   56,937 Views  Citations

Affiliation(s)

.

ABSTRACT

Pricing a product is one of the most important decisions an organization can make. Marketing research has developed several different approaches to price optimization. They include direct methods such as estimation of willingness to pay, indirect methods such as Gabor-Granger and van Westendorp techniques, and product/price mix methods such as various discrete choice models. All of them are widely used in practical marketing research for evaluation of optimal prices for different products and product innovations. This work describes and compares several main of these approaches.

Share and Cite:

S. Lipovetsky, S. Magnan and A. Zanetti-Polzi, "Pricing Models in Marketing Research," Intelligent Information Management, Vol. 3 No. 5, 2011, pp. 167-174. doi: 10.4236/iim.2011.35020.

Cited by

[1] Willingness to Pay for Covid-19 Vaccine by Frontline Health Workers in Tertiary Institutions in Nigeria
Journal of Liaquat …, 2022
[2] Impact of brand design on consumer perception and decision making
International Journal of Business Forecasting …, 2022
[3] Co-production of Business Models for Pasture-Based Beef in North-East Germany–Integrating Consumers Preferences
Proceedings in Food …, 2022
[4] Pricing challenge in servitisation: can servitisation improve ecological sustenance?
World Review of Entrepreneurship …, 2022
[5] Statistics in marketing research: A brief review on special methods and applications
Model Assisted Statistics and Applications, 2022
[6] Finding the Right Price: Exploring an Implicit Price Meter
Academy of Marketing Science Annual …, 2022
[7] Using the Price Sensitivity Meter to Measure the Value of Transformative Robot Sound
2022 31st IEEE International …, 2022
[8] Price Sensitivity of Fish Fed with Insect Meal: An Analysis on Italian Consumers
Sustainability, 2022
[9] Kiinteistösektorin asiakasyritysten sentimentti ja kypsyys ulkoisten tietoaineistojen hyödyntämiseen
2022
[10] Sostenibilità e made in Italy: il ruolo delle Ecolabel e delle indicazioni country of origin
2021
[11] Digitalisering för att nå potentiella kunder: En kundorienterad fallstudie i ett litet företag i b2b-branschen
2021
[12] Efecto del precio y la bonificación de medicamentos genéricos sobre las actitudes implícitas y explícitas de profesionales de la salud
2021
[13] Untersuchung der Unterschiede direkter Methoden in der Messung der hypothetischen Zahlungsbereitschaft
2021
[14] Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes
Journal of Retailing and Consumer Services, 2021
[15] The Influence of Financial Ratios on Share Prices (Case Studies on Property & Realestate Companies in the Construction and Building Sub-Sector Listed on …
Nusantara Science and …, 2021
[16] Sensor as a Company: On Self-Sustaining IoT Commons
arXiv preprint arXiv:2112.02775, 2021
[17] Price Sensitivity Measurement: A Yield Management Approach
2021
[18] Pricing of Special-Shaped Pearl Pendant Based on GABORGRANGER
2021
[19] Istanbul Business Research
Istanbul Business Research, 2021
[20] An Empirical Study of the Determinants of Consumer Price Sensitivity for the Health and Fitness Club Industry
2020
[21] DYNAMIC PRODUCT PRICING USING THE OPTIMIZED ARTIFICIAL NEURAL NETWORK
2020
[22] Willingness to Pay for a for a Potential Vaccine Against SARS-CoV-2/COVID-19 Among Adult Persons
2020
[23] Prospecting the use of reaction times, response force and partial response force to estimate consumers' willingness-to-pay.
2020
[24] The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
2020
[25] Учет цензурирования в методах ценообразования, ориентированных на спрос: магистерская диссертация по направлению подготовки: 01.04. 02 …
2020
[26] Revitalisasi Mata Pencaharian Di Lahan gambut: kerajinan Anyaman Dari Purun Sebagai Salah Satu Bentuk USAHA Berkelanjutan di Kabupaten Ogan Komering Ilir (OKI), Sumatera Selatan
Anal. Kebijak. Kehutan., 2019
[27] CONSUMER EVALUATION OF NUTMEG PRODUCTS IN BOGOR REGENCY, INDONESIA
J. ISSAAS, 2019
[28] Подход Липовецкого к модификации метода ценообразования Штоцеля
2019
[29] The role of self-convergence effect in purchasing process vs brand familiarity on example of energy drink category in Polish consumers conditions
Marketing i Rynek, 2019
[30] Innovatoren als attraktives Kundensegment für die Vermarktung von Smartphones: Die Relevanz von Consumer Innovativeness für Preisfairness, Brand Love …
2019
[31] POTENTIAL UTILISATION MAPPING OF STATE-OWNED ASSETS IN THE FORM OF LAND AND BUILDING LEASE IN PALANGKARAYA CITY
2019
[32] Assessing service and Price sensitivities, and pivot elasticities of public Bikeshare system users through monadic design and ordered logit regression
Transportation Research Interdisciplinary Perspectives, 2019
[33] Formative research to inform development of a new diagnostic for soil-transmitted helminths: Going beyond the laboratory to ensure access to a needed …
2019
[34] Статистические свойства оценок метода измерения ценовой чувствительности PSM
2019
[35] Beyond asking: Exploring the use of automatic price evaluations to implicitly estimate consumers' willingness-to-pay
2019
[36] Estimating the price range and the effect of price bundling strategies
2019
[37] Func-tional foods with cardioprotec-tive effects. An analysis of will-ingness to pay in the German general population
2018
[38] Price determination for 4G service using price sensitivity model in India
Journal of Revenue and Pricing Management, 2018
[39] Internet users' valuation of enhanced data protection on social media: Which aspects of privacy are worth the most?
Frontiers in Psychology, 2018
[40] FİYAT FARKLILAŞTIRMA ARACI OLARAK FİYAT DUYARLILIK ÖLÇÜMÜ: BİR OTEL İŞLETMESİNDE UYGULAMA
?ukurova üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2018
[41] Propuesta de competitividad por preciación de patrocinio: MIPYMES avícolas para su producto huevo de consumo
2018
[42] Varsinais-suomalaisten yritysten maksuhalukkuus uusiutuvalla energialla tuotetusta kaukolämpötuotteesta
2018
[43] Volume Discount Sensitivity Analysis for Optimal Pricing Strategies in B2B Firms
Empirical Quests for Management Essences, 2018
[44] Формирование политики ценообразования на товар-новинку в сфере фитнес-услуг (на примере ФЦ «Вертикаль»): магистерская диссертация по …
2017
[45] Selling Demand-Based Pricing
2017
[46] Marketing strategy and tourism patronage in Southwest Nigeria
2017
[47] Marktforschung: Methoden-Anwendungen-Praxisbeispiele
2017
[48] Promoting demand-based pricing
Journal of Revenue and Pricing Management, 2017
[49] The use of excel iteration simulations in assessing risk of marketing new products
Review of Business, 2016
[50] Zona Fleksibilitas Harga Produk Olahan Pertanian (Studi Kasus Minuman Sari Buah Jambu Kristal dan Minuman Sari Ubi Ungu di KWT Melati Desa Cikarawang)
Dissertations and Theses, 2016
[51] A quantity-flexibility contract with coordination
International Journal of Production Economics, 2016
[52] Combined Granger-Koyck Causality Distributed Lag Modeling
International Journal of Operations and Quantitative …, 2016
[53] Pricing Research: Penentuan Harga Makanan Prasmanan di Kantin Barat Laut
2015
[54] Using Market Research as the Basis for Successful Content Product Decisions
2015
[55] Designing a New Car Rental Service Using Location-Based Services
2015
[56] COMMUNITY PERCEPTIONS OF LOCAL FOODS
2015
[57] Value assessment and pricing capabilities—how to profit from value
Journal of Revenue & Pricing Management, 2015
[58] Consumer Behaviour Analysis Of Spices (Curry Powders) In Kottaym District Of Kerala State
Journal of Business Management & Social Sciences Research, 2015
[59] Assessing the potential price range for bioactive food additives from wood by using the van Westendorp method
2014
[60] Measuring willingness to pay: do direct methods work for premium durables?
Marketing Letters, 2014
[61] Consumer attitudes about electric cars: Pricing analysis and policy implications
Transportation Research Part A: Policy and Practice, 2014
[62] Finding items cannibalization and synergy by BWS data
Journal of Choice Modelling, 2014
[63] Ewolucja w zakresie metod wykorzystywanych do badania cen
Prace Naukowe Uniwersytetu Ekonomicznego we Wroc?awiu, 2014
[64] Business and Academic Interests in the Maintenance of Standards in Online Higher Education
SAGE Open, 2014
[65] THE INFLUENCE OF HYSTERESIS IN CONSUMER'S BEHAVIOUR FOR PREMIUM PRICE EVALUATION
Management&Marketing, 2014
[66] Development of Rail Service Sensitivity Meter
Transportation Research Record: Journal of the Transportation Research Board, 2014
[67] Investigation Into the Crowdfunding Process for Bringing a Product to Market
2014
[68] Sikap Konsumen dengan Pendekatan Theory of Planned Behavior dan Proses Pembelian terhadap Produk Cabai Kering
Dissertations and Theses, 2014
[69] Analisis kepuasan konsumen dan sensitivitas harga di sop durian lodaya coffee and resto
Dissertations and Theses, 2014
[70] Kepuasan Konsumen dan Analisis Sensitivitas Harga Produk Madu Pramuka di PT. Madu Pramuka
Dissertations and Theses, 2014
[71] 7143 SAYILI MALİ AF KANUNUNUN VERGİ İNCELEMELERİ AÇISINDAN DEĞERLENDİRİLMESİ
2011
[72] Assessing the potential price range for bioactive food additives from wood by using the van Westendorp method: Erhebung der Preispotentiale bioaktiver …

Copyright © 2024 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.