The Behavioral Intention of Tourists toward Local Foods: An Applied Research on the Local Foods Served in Egyptian Siwa Oasis

Local food linked to every tourist destination in Egypt represents a cultural image of this destination and reflects many of its heritage dimensions. The aim of this study is to explore the impact of tourists’ satisfaction of local food experiences and their behavioral intention related to Siwa oasis’ local foods as an approach to provide an integrated framework of international promotional plan of Siwa local food. A field survey questionnaire was developed and distributed to 62 tourists who are interested in Siwa Oasis. While the results showed no impact of good memorable local food experience in hosting destination on respondents’ behavior intentions to share their experiences to motivate others to try local food, other results showed statistically significant impact of such good memorable on respondents’ behavior intentions to use the same food items and cooking styles in their homes, to search the same food items in their home countries, to dine in restaurants that serve these items and to return again to the destination to retry the same local food. The research verifies the major opportunities of Siwa oasis local cuisine. These opportunities are analyzed carefully to provide an integrated framework of international promotional plan of Siwa local food.


Introduction
Traditional food and cuisine are represented as an important component in tourism. They are combined to be a major factor in attracting tourists, especially in case of rural and resorted destinations. Because food represents as entertain-Many literature attributed the steady growth of food tourism in our present time to the lack of time for people to cook their own food, so the inclusion of interest in food as a part of the tourism experience is important because of the entertaining dimension of watching the cooking as a process that reflects the characteristics of the tourist destination as part of the overall tourist's comprehensive experience in the destination, where lives the same lifestyle of citizens of the host community and eat their food [13].
Despite the globally growth of food tourism, some believe that food tourism will witness an unprecedented growth in the near future as a major component of the popular culture of the host communities. This will add an unique competitive advantage that differentiates the tourist destinations with distinctive cultural and heritage patterns, which is due to the constant and diligent search by tourists interested in heritage for everything that is unique and distinctive [14].
Therefore, investigating tourists' intentions and perception toward local cuisine will provide a behavioral framework that leads to more exploitation of local cuisine as a vital tourism attraction.
For no logic reasons, food tourism has been neglected for many years in hospitality literature. While gastronomy is represented as an important factor influencing overall tourism experience, studies that addressed the phenomenon of tourists' gastronomy experiences are limited. The main reason behind such ignorance may be back to the traditional looking at the food as a secondary factor of tourism activity rather than a major tourism attraction in itself [15]. A review of previous literatures indicates that most studies are about investigating the relations between tourism and different destinations' cultural aspects rather than local foods and cuisine [16] [17] [18]. Furthermore, there is a shortage in researches that investigated the role of local cuisine as a marketing tool of destinations and its direct influence on the development of destinations [19].
Moreover, the studies conducted to examine customer behavior towards the local food usually addressed only one single factor as an influential. This factor may be tourist experience toward food [20] [21], tourist motivators to consume local food [22], tourist perceptions of local cuisine experiences or tourist satisfaction [23] [24]. Thus, there is no study that focused on the majority of these combined factors.
There is a relative scarcity of empirical researches that examined local foods' dining experience and its impacts on tourists' behaviors [25]. The majority of studies that had been done to explore tourist behavior is often neglected the influences of local cuisine and foods. Therefore, there is a huge gap in field of local food tourism research literature, especially in regards to consumer behavior [26].
In addition, a review of literatures had been showed limited empirical studies that investigated the behaviors among tourists related to the consumption of local foods [27]. Furthermore, the majority of studies that examined tourist behavior towards the local food are done in or on Asian destinations [28], especially in or on Chi-na [29] [30], Thailand [31] [32], Hong Kong China [33], Taiwan China [34] [ 35], India [36], Singapore [37], Malaysia [38] [39] and Indonesia [40]. Thus there are limited studies in or on Africa [41] [42] and no studies in or on Arab and Egyptian tourist destinations.
This previous review emphasizes on theoretical benefit of this study that categorize the potential tourists' behaviors toward food tourism regarding Siwa.
Such categorization could be assist in producing a general framework for behaviors related to local food in other similar destinations. The value of this research paper is explored by its contribution on presenting a guide of tourists' behaviors toward local food belongs Siwa oasis as a developed tourist destination. The research also focuses on defining potential tourists behaviors regarding Siwa local food. Achieving this aim could be relayed on in the process of mar-

Food Tourism Classification
According to their interactions with food, tourists can be classified into the followings [43]: -Existential Gastronomy Tourists: They believe that their gastronomy skills can be improved through local food and beverage experiencing. Therefore, eating local food means acquisition in-depth knowledge about the culture and heritage of the destination. Thus, this type of tourists seeks to eat only in places where local residents eat and appreciate only the local food that is follow traditions in preparation.
-The Experimental Gastronomy Tourists: They search for fashionable and trendy foods that related to their lifestyles. They dine in restaurants and cafes Journal of Service Science and Management that satisfy their social needs related to prestige.
-The Recreational Gastronomy Tourists: They don't prefer local food. They tend to dine in modern complex restaurants.
-The Diversionary Gastronomy Tourists: They seek quantity and easy accessible food. Therefore, they prefer to dine in international chain restaurants with familiar menu items.
In the same context, tourists can be classified into [44]: -Gourmet Tourists: A group of tourists who love food and drink. They prefer luxury restaurants and high-quality drinks. They don't looking for cheap food.
-Gastronomic/Culinary tourists: Includes travelers who follow unique food culture experiences and travel to attend food, drink and cooking festivals.
-Cuisine tourists: This group is interested in certain foods related to a particular region, country or destination.
In regards to food tourism and for more accuracy, there are four distinguished types' food tourists [45]: -Recreational Food Tourists: They seek the pleasure through dining out and feel happy when trying unfamiliar items of foods during their trip.
-Diversionary Food Tourists: They seek food items that differ from that usual in their everyday life.
-Experiential Food Tourists: They seek innovative food types and enjoy trying new ingredients, unique eating styles and novel preparing methods.
-Existential Food Tourists: They consider experiencing food as a learning way that develops their knowledge about the local destination's culture.

Local Food Experiences
There are three elements that lead to the success of tourist's food experience which are "locality", "authenticity" and "novelty". Thus, these elements are the key factors in distinction between the real local foods and other food items presented to the tourist during the trip. Those who seeking for foods with these three elements are called "foodies" [46].
The term "authenticity" is associated with terms as "real", "origin" and "trustworthy" [47]. Tourists, in general, searching for authentic experiences during their trip to feel different life and gain amazing memories [48]. Thus, evaluating the overall trip experience depends on the extent of authenticity of all component of such experience [49] [50].
Local food can be invested to be an attractive tool that adds value to the tourist destination. In our sophisticated life, tourists often travel to escape the shortage of authenticity in modern life. Thus, discovering more authentic destinations with unique experiences is the major factor influencing tourism phenomenon in recent as local food experiences supports authenticity of the trip. Thus, local food can support the integrated tourism experiences in many ways [51]: -Linking Tourism to Culture: Local food is represented as a gate to destina-Journal of Service Science and Management tion's culture that supplies both tourists and locals with an opportunity to share cultural experience. Thus, food conveys local customs and traditions.
-Adding Value to the Meal Experience: Meals and dining are in a central in the integrated tourist experience. Thus, local food adds value to the overall tourists' experience by creating meaningful and memorable experiences.
-Serving Distinctive Foods: Local foods are considered to be distinctive elements that support branding the image of destination that helps creating a strategic competitive advantage in the international marketplace.
-Sustaining Local Culture: Local food can develop local culture by providing the necessary capital for sustaining culture.

Market Segmentation, Destination Branding and Economic Aspects Related to Local Food Tourism
Profiling of food tourists in one destination couldn't be typically copied to another. Tourists' market can be classified according to their interest in food provided in the host community into five main groups [52]: -Food Tourists: Those who traveling mainly for testing and experiencing unique local foods and drinks. Those are about 3% of international travelers. -Interested Purchasers: Those who believe that local food and drinks contribute to the satisfaction of their tourist experience. Thus, they seeking for local food when travelling.
-Un-Reached: Those who believe that local food and drink may contribute to the satisfaction of their tourist holiday. Thus, they may try local food if the opportunity arises.
-Un-Engaged: Those who believe that local food mayn't add any value to their tourist holiday, but they aren't refuse to try local foods.
-Laggards: Those who avoid trying local food when travelling.
Food is interlinked with dining habits and social practices of nations and integrated with their traditions and history [53]. Therefore, national food presents a comprehensive view of any destination [54]. The successful globalization of national food should begin with the successful presentation of such food in the local destination itself [55]. The development of mass tourism due to the globalization provides a valuable opportunity for all local products, including local foods, to be known and integrated in the unique cultural history. Depending on this approach, local foods can be copied and globalised to be used for marketing purposes in branding destinations [56] [57]. Generally, there are two results of food experience among tourists, which are: -Food Image Exposure: Local foods are a major factor in creating the overall tourism experiences as they reflect the destination image and its intangible cultural heritage [58]. Food is deeply expressed the regions heritage and show the destinations distinctiveness compared with other destinations [59]. Integrating food with other local features (i.e. in case of Japanese and Chinese cuisines) is considered as an effective way in developing new gastronomical Journal of Service Science and Management destination brand. Strong exposure to ethnic food in modern communities helps in globalizing such food and support nations to franchise their cuisine in the world that increasing people willingness to travel to its country of origin [60]. From this point of view, local foods are represented as a strong competitive criterion that could be used to enhance the destination image in the way that motivates tourist's revisit intention [61]. -Push other economic sectors and create structural inter-linkages with other agriculture, construction, industry and service sectors.

Local Food and Culture Heritage
Consuming local food not only increases tourists' knowledge about the local cuisine, but also motivates them to involve in the whole destination's local culture [64]. Thus, local food can be promoted as an icon that reflects the common cultural and heritage of the destination. It can provide the destination with a brand that works stronger than the national dress. The uniqueness of local food nowadays plays a major role in tourist destination selection. Local food heritage depends on combining the local lifestyle, culture and tradition into unique appealing memorable experiences [65]. It's about the taste of experience not the taste of food.
While some literatures suggested that destinations' cultural similarity moti-Journal of Service Science and Management vates people to visit them because of similar background, language or religion [66], many other literatures confirmed that the cultural contrast leads to more tourists' interest in destinations [67] as the tourism activity itself depends on the philosophy of diversification and differentiation.
There are reasons why culinary tourism is represented as an important aspect of local destination's cultural heritage. These reasons are [68]: -All of foreign tourists tend to dine out when traveling.
-Dining out represented as one of the most three popular travelers' activities.
-Culinary tourists are tending to participate in the majority of outdoor recreational activities.
-Interest in culinary tourism expands to all age groups.
-Food attractions can be offered all year round regardless of seasonality.
-Local cuisine can be the major or at least the secondary factor in motivating tourist to choose the destination.
Local food strongly contributes into the integrated satisfaction of tourist during the trip [69]. It has emerged to offer a complete and perfect sensory experience to tourists. It is also represented as an important reflector of all social, environmental and cultural image of the local destination. Thus, to understand any nation's style of life, it is necessary to understand their food culture [70].
While a meal is considered as an event in itself, many other events like festivals, exhibitions and celebrations can't be completed without offering food [71].
Such events can be planned and developed to support local food experiences.
Culinary festivals, slow food salons, food fashion exhibition and online food platforms are examples of how special events can contribute in promoting local foods [72]. Such events act as innovative promotional tools that provide real opportunities to promote local foods to the world and give the chance to knowledge and experience exchange.

Factors Affecting Local Food Tourism
Designing better local food products need better understanding of various factors affecting tourists' behavior toward such type of products [73]. Generally, there are three main factors that influence local food consumption among tourists in the host destinations:

Demographic Factors
No one can deny the role of demographic factors in directing people's selection of food product. Factors like age, gender, marital status [74], education level and religious beliefs, for example, have a vital effect on food preference and consumption [75].
Depending on their origin, tourists have different approaches toward culinary experience. However, tourists from Eastern cultures tend to avoid dining in restaurants that serving local foods, others from Western cultures are more tending to experience novel foods that are unfamiliar to them [76]. In relation to income and education level, tourists with higher income and education levels are tending to try local gastronomy in touristic destinations because they don't consume food only to satisfy their physical needs, but also to discover the destination's local culture through its local dishes [77]. In reference to age impact, tourists with lower ages are tending to discover and try more than higher age categories. Therefore, they are tending to dine in restaurants that served local food [78].
Tourist gender is important in relation to local food preference, especially in case of meat items and low-calorie food [79]. Males are generally more interested in local food consumption than females as consumption of local foods among females influencing by their weight concerns and low-calorie preferences [80].
Females also are more involved in food safety when compared to males who are focused on taste of local food [81]. With indication to marital status, single females are interested in trying and recommending their local food experiences than married females [82].

Motivational Factors
There are many motivational factors that impact tourists' gastronomic behavior and influence the integrated tourists' satisfaction levels [83]. There are some motivational factors like exciting experience, escaping from routine, discovering new things and authentic experience that directing the gastronomic consumption during touristic trip. Tourism gastronomic motivations can be classified into two main categories [84]: -Symbolic: It refers to learning about local culture, exciting experience, authenticity and prestige.
-Compulsory: It refers to physical needs and health concerns.
According to this classification, experiencing local gastronomy is represented as a symbolic dimension. Depending on such motivational factors, tourists can be categorized according to food-related behaviors into [85]: -Experiencers: Those who consider food as an essential criterion in destination selection.
-Enjoyers: Those who have positive attitudes towards local food.
-Survivors: Those who consume local food to cover their physiological needs.
In line with that, most tourists, who travelling to unique destinations with special heritage, prefer to eat at authentic places rather than in international restaurants [86].

Psychological Factors
Overlapping with many motivational factors, there are many psychological factors that influence local food consumption during trips. These factors are about the personality of the tourist himself, the previous exposure to the same experience, the seeking for more variety and the desire to escape from routine lifestyle [87]. Journal of Service Science and Management In relation to previous exposure, many tourists prefer foods they eat before in the same destination. While many tourists when travelling to Asia prefer to stay in modern hotel chains to avoid local strange foods, others who are in continuous search for novelty choose novel local foods [88]. To conclude the situation, there are two psychological dimensions that control local food consumption among tourists: -Food Neophobia: Dislike tasting novel foods [89].
-Food Neophilia: Curiosity and willingness to taste novel food. It is described to be a push factor that motivates many tourists to try local food and encourage food tourism phenomenon [90].

The Impact of Local Food on Tourist's Behavioral Intention
Generally, the behavioral intention of an individual refers to the tendency of him to exhibit his behavior. Thus, it is basic for any human action to be occurred as it reflects the individual mental status before adopting behavior. Satisfaction of local food experience during their trip motivates tourists to take one or more of the following behaviors: -Using the same food items and cooking styles in their homes [91], searching the same food items in their home countries and dining in restaurants that serve these items [92].

The Future of Local Food Tourism
Recently, there are increasing numbers of tourists who traveled for enjoying and exploring local featured cuisine and food to experience memorable delicacies.
Because of its impact on the overall destination image, quality cuisine is arising as an important relevant that affect the destination choosing process [99]. In 2017, the UNWTO reported that gastronomy tourism represented more than 30% of total revenue of gastronomy in tourism destinations. This revenue margin would expect to grow in the near future as gastronomy would be a distinctive element of destination [100]. At any tourism destination, food products nowadays became an essential attraction factor that helps the process of destination profiling [101].
There are increasing numbers of tourists that targeting not only to sate their appetite but also to enjoy food experience [102]. Gastronomic tourists consider local cuisine as a socializing means that enables them to exchange experiences within the touristic destination. They try to discover the destinations through their food. Thus, they tend to spend higher amount of money to gain such experience in comparison with other styles of tourists [103]. Journal of Service Science and Management

Research Hypotheses and Variables
Depending on the previous theoretical basis, the research paper aims to test the following hypotheses: -H 1 : Good memorable local food experience in hosting destination impacts positively on tourist's using of the same food items and cooking styles in their homes.

Research Methodology
Depending on descriptive analytical method, the research was accomplished through interviewing of 62 foreign tourists in Siwa oasis. For the research purposes, a special questionnaire was developed to concentrated on investigating the general interest of these tourists' in local food during their travelling, their intention to try Siwa local food and their behavioral intention toward Siwa local food experience. The collected data were analyzed by using PASW Statistics version 18. The reliability of questionnaire was tested by calculating Cronbach's Alpha value (0.967). Statistical techniques of descriptive statistics are used. As the research aims to investigate the impact of tourists' satisfaction of local food experiences on their behavioral intention related to Siwa oasis' local foods, One Linear Simple Regression Analysis was used.

Research Sample Characteristics
As shown in Table 1, 45.2% of respondents were 60 years and more, the majority of them are males (77.4%) and the highest percentage of them (87.1%) is highly educated. In the same context, 59.7% of respondents are with income level that more than 6000$, 30.6% of them are in a relation and the majority of them (83.9%) are belongs to Western cultures.

Attitude of Research Sample toward Siwa Local Cuisine
Depending on data illustrated in Table 2, more than half of the respondents (51.6%) are visiting Siwa for the first time and 50% of them have previously eaten some food items that belongs Siwa's cuisine. About half of research respondents (51.6%) are expected that trying Siwa local food is a memorable food experience. According to the major reasons that might encourage the respondent  In regards to the major reasons that might encourage the respondent to eat in Siwa local restaurants, trying authentic experiences (33.9%) comes as the major reason that might encourage the respondent to eat in Siwa local restaurants, followed by escaping from routine (24.2%). Experiencing pleasant ambience and atmosphere, entertaining unique design, décor and layout and discovering culture were ranked third (12.9%). Dealing with local people (3.2%) came at the end of the ranking.

Interest in Local Food during Travelling among Research Sample
In regards to interest in local food during travelling among research sample as shown in Table 3 thus make more than half of respondents (51.6%) to be purposefully dine at restaurants offering local/regional foods.

Intention to Try Siwa Local Food among Respondents
Depending on the data of

Behavioral Intention toward Siwa Local Food Experience
As shown in

Data Analysis
Data analysis is summarized in testing the research hypotheses as follows.

H1: Good Memorable Local Food Experience in Hosting Destination Impacts Positively on Tourist's Using of the Same Food Items and Cooking Styles in Their Homes
By using Linear Simple Regression Analysis, the results showed that there is a statistical significant effect (P-value = 0.002) of good memorable local food experience on respondent's desire to use the same food and cooking styles at home. This means that satisfaction about local food experience in hosting destination motivates tourists to use the same food items and cooking styles in their homes (See Table 6). By calculating Regression Coefficient (β = 0.196), the results indicated that any increasing in satisfaction rate by one unit will positively impacts the respondent's behavior intention to use the same food items and cooking styles in their homes by 0.196 unit. Thus, the research accepts the 1st hypothesis. Journal of Service Science and Management  Table 7, the results of Linear Simple Regression Analysis showed a statistically significant impact (P-value = 0.002) of the good memorable local food experience on respondent's desire to search the same food in home countries. This means that the satisfaction about local food experience in hosting destination motivates tourists to search the same food in home countries. By calculating Regression Coefficient (β = 0.186), it indicated that any increase of the satisfaction by one unit will positively impacts the respondent's behavior intention to search the same food in home countries by 0.186 unit. Thus, the research accepts the 2nd hypothesis.

H3: Good Memorable Local Food Experience in Hosting Destination
Impacts Positively on Tourist's Dining in Restaurants That Serve These Items Depending on the data of Table 8, Linear Simple Regression Analysis results showed a statistically significant impact (P-value = 0.002) of the good memorable local food experience on respondent's desire to dine in restaurants that serve local items. By calculating Regression Coefficient (β = 0.186), the results indicated that any increase in the satisfaction by one unit will positively impacts the respondent's behavior intention to dine in restaurants that serve local food items by 0.186 unit. Thus, the research accepts the 3 rd hypothesis.

H4: Good Memorable Local Food Experience in Hosting Destination
Impacts Positively on Tourist's Returning Again to the Destination to Retry the Same Local Food By using Linear Simple Regression Analysis as shown in Table 9, there is a statistically significant impact (P-value = 0.006) of the good memorable local food experience on the respondent's desire to return again to the destination to retry the same local food. Regression Coefficient (β = 0.142) indicated that any increase of the satisfaction level by one unit will positively impacts the respondent's behavior intention to return again to the destination to retry the same local food by 0.142 unit. Thus, the research accepts the 4th hypothesis. Journal of Service Science and Management

The Promotional Framework of Siwa Local Food
Depending on the results, the research verifies the major opportunities of Siwa oasis local cuisine that could be used in purpose of supporting the tourism demand for the oasis. These opportunities are analyzed carefully and to provide an integrated framework of international promotional plan of Siwa local food. This integrated framework is illustrated in Table 11. Journal of Service Science and Management

Recommendations and Suggestions
Depending on results, the research provides some recommendations and suggestions. While the research recommendations are related to all efforts that can be managed to increase the effectiveness of Siwa local food as a marketing tool of the integrated touristic product of Siwa oasis, the research suggestions are related to the future studies and researches that can emphasize on local food in general around the world.

Recommendations
According to results, the research provides the following recommendations: -Siwa culinary festivals can be planned to link regional gastronomy to innovative food production styles to attract famous chefs and foodies from all over the world. -Siwa slow food salon can be held in the presence of world famous characters.
-Siwa food fashion exhibition can be held to promote local food.
-Online Siwa food lovers' platform should be published.
-Innovate a new type of tourism that depending on culinary tours in Siwa oasis for those who seeking for more in-depth knowledge of Siwa's heritage and culture. These tours beginning with seeing the farming practices of local food ingredients, passing by local food items' processing, storage and other related stages to end by local food tasting and experience.
-Like tea and rice tours in china and tea tours in many Asian countries, Siwa can organize an international date tours and olive oil tours to illustrate the different practices of date and olive oil industries to explain the cultural and historical dimensions around date and olive oil.

Suggestions
Depending on research results, there is a need to achieve a series of studies and researches that related to local food in general. These studies are suggested to concentrate on the following fields and areas:  to how person's tasting food items that related to any tourist destination would influence the same person's preference of such items when coming to this destination as a tourist in the future.
-Evaluation of Local Foods' Information Sources: It is about evaluating sources, both traditional and electronic, that supply tourists with information related to local food and how such sources intervenes in tourists awareness toward local food in a chosen destination.
-Using Food Events in Promoting Tourist Destinations: It relates to how to use the destination's local foods to develop special events in order to promote the destination and create a tourist demand on it.
-Studying the Role of Local Food Exhibitions in Inspiring Tourists to Try other Local Cuisine Items: It is about how local food exhibitions promote the food heritage in the way that motivates tourists to try other food items related to such a cuisine.
-Local Food and Sustainability: It concentrates on local food as an important tool that contributes of creating sustainability for tourism destination.

Research Conclusion
At any destination, local food represents a cultural image of this destination, reflecting many of its heritage dimensions, where local food plays a vital role in the visitor's interaction with the host community. Based on the different tourists' perceptions of local food, there are different levels of behavior towards this food. This study aimed at exploring the factors impacting the local food experience in Siwa Oasis as a unique tourist destination in Egypt, in order to know how to use local food as an attractive tool for tourism activity. The responses of 62 tourists, who are interested in Siwa Oasis, are gathered and analyzed to identify the degree of variation in their behavior towards local food provided in the oasis. The results showed no impact of good memorable local food experience in hosting destination on respondents' behavior intentions to share their experiences to motivate others to try local food. Other results showed statistically significant impact of such good memorable on respondents' behavior intentions to use the same food items and cooking styles in their homes, to search the same food items in their home countries, to dine in restaurants that serve these items and to return again to the destination to retry the same local food. Because of the limited number of the research sample, results couldn't be generalized to any other food items related to any other destination and reapplying the research to larger sample might lead to different results.

Conflicts of Interest
The author declares no conflicts of interest regarding the publication of this paper.