Study of Program Innovation Based on the Quality of TV Directors

The quality of TV directors is closely related to program innovation. The effect of program innovation is affected by the quality of TV directors, that is to say, the quality of TV directors has an impact on the sustainable development of TV programs. The work of TV directors is not limited to the selection of materials, and production. TV directors should be highly sensitive to news and have strong innovation capability, which can ensure the constant success of TV programs. This paper objectively analyzes the quality of TV directors and explores TV program innovation.


Background
In an era of internet, the advantages of TV media are increasingly reduced. Many TV programs are closed due to the pressure from internet programs. According to relevant statistics, about a third of Internet users choose to read electronic news online and lose interest in their television media. The impact of the Internet has reduced TV ratings by thirty-five percent. Internet media has a great impact on TV media and leaves it in a difficult situation. In light of this situation, TV directors, the coordinator and planner of TV programs, should keep pace with the times and attach importance to the improvement of comprehensive quality, especially the sensitivity to news and innovation capability. TV directors should analyze the subjective and objective factors in all respects, optimize and innovate TV programs from multiple perspectives and at varied levels in accordance with the characteristics of TV media and internet media. Inject fresh blood into TV programs and make them develop according to the objective law. In February 2016, the BBC decided to shut down its television chan-

Sound Professional Qualities and Abundant Life Experience
In the process of planning and production, TV directors should adhere to the principle of "pragmatism and entertainment" in health and entertainment pro-

High Professional Sensitivity and Innovation Capabilities of Selecting Materials
In China, building socialist culture and ethics and advancing the cultural industry are mentioned many times in relevant national policies. Under the guidance of the State Administration of Radio, Film and Television, TV directors should put the market first, attach importance to the further study, and improve the comprehensive qualities, especially the professional sensitivity and innovation capabilities (Zhang, 2016). TV directors should quickly discover the new materials nobody finds, and put forward more unique ideas in accordance with the objective law of the social development. In the context of the daily change of media, in order to improve the effect of a program, the program should objectively convey the message to the audience and bring the enjoyment of beauty to them. TV directors should innovate the program in real terms.

Shooting and Interview
In terms of TV programs, video and sound materials are important carriers of

Strengthen the Appreciation Ability of Art and Foster Their Devotion to Work
In terms of program innovation, the program should have its own features, such as the content and broadcasting form. The broadcasting time is fixed and not too long. In order to innovate a program, TV directors should keep healthy and can overwork, and know the work in all respects. Improve the appreciation ability of art in all respects and at multiple levels. Discover the content the audience may be interested in and optimize and innovate the program. Despite the fact that target audience receives relevant information passively, they can enjoy the beauty feel pleased, and reduce the pressure. This can make the program more attractive and improve the TV ratings.

Improve the Capability of the Selection of Materials and
Innovation To some degree, in the process of program innovation, the requirements about the national policies should be met. Optimize, innovate and effectively develop  (Li, 2014). As the society develops and the living standard increasingly improves, more attention is paid to health. Many health programs emerge. There is a craze for "health". In order to stand out from many programs, a health program should innovate itself. TV directors should select more representative and targeted materials and conducts an in-depth study of the materials, innovate the program from multiple perspectives and make it unique. Take

Conclusion
To conclude, TV directors play an irreplaceable role in program innovation.
Improve the comprehensive qualities from multiple perspectives and at varied levels. TV directors should have high professional sensitivity and innovation capabilities, and conduct an in-depth study of important materials and optimize the program form to make it more original and unique. Meet the diversified demand of the audience and improve the satisfying degree of the program. Further enhance the market influence of TV media. In the era of internet, the television media will be brought into the network age, we should continue to grow and expand effectively to cope with the rapidly changing social market. TV directors should effectively adapt to the changing market environment and pursue the sustainable development for wider development prospect.