An Analysis of Practical Teaching System of College of Culture and Media: A Case Study of Sichuan University of Arts and Science

Currently, there are three undergraduate majors in College of Culture and Media of Sichuan University of Arts and Sciences, namely, cultural industry management, broadcasting and hosting, and radio and television director. Those three majors are all applied ones, which require the improvement of practical teaching in the process of major construction and student cultivation. Practical teaching system is under construction in College of Culture and Media, which mainly consists of course practice, project practice, industry practice, social practice and competition practice.

X. X. Jia full-time three-year college (vocational college) [1]. Education mentioned in this paper is a full-time undergraduate. Core courses of College education are of great value in cultivating students' humanism, scientific thinking, worldview and spiritual inspiration.

Course Practice
Course Practice mainly includes the practical content of core courses of general education, which consists of academic activities, competition activities, social practice activities, innovation and entrepreneurship activities, association activities, and cultural and sports activities; Practical content in basic courses of general education; Practical content in basic professional courses; Practical content in core professional courses; Integrated practical courses; Interdisciplinary practical courses. The building methods of practical content of each category are as follows:

Core Courses of General Education Are of Great Value in Cultivating Students' Humanity, Scientific Thinking, Ideological Vision and Spiritual Inspiration
The formation of these abilities and qualities requires not only the imparting of relevant knowledge, but also student's involvement in practice, which needs teacher to introduce practice into the core courses of general education. For example, Introduction of Art for students major in cultural management, broadcasting and radio and TV editing in College of Culture and Media should include the content of appreciating, creating and imitating major-related paintings. In order to emphasize practical teaching, the syllabus of each core course of general education must consist of relevant practical content and teaching procedures. These courses are conducted in a relevant enterprise or related business field.

Practical Content in Basic Courses of General Education and Basic Professional Courses
Those courses provide general knowledge and skills for students from three aspects: subject, major, and profession. Those courses include general knowledge and skills of their majors, while general knowledge serves for obtaining basic skills, which calls for knowledge with corresponding practice, meanwhile, the basic skills of these courses can be developed into practice in order to let students master those skills by involving in real environment, in this way they can understand general knowledge of their majors in return. Take the basic course principles of management of cultural industries management for example, it highlights its practical part from the following steps, first, adopt case study in imparting the theory of management; second, create real situation in class to make student involved in the practice of decision-making, organizing, leading, and controlling management; third, set up a simulated company to enable students to experience the whole process of management personally [3].

Interdisciplinary Practical Courses Aim at Cultivating Students' Inter-Disciplinary Talents
In order to achieve this goal, College of Culture and Media plans to integrate its three majors to develop interdisciplinary practice course from the perspective of media industry chain, such as "planning and operation of TV program, planning and marketing of student major in culture management, broadcasting and interview of student major in broadcast, and video and production of student major in broadcasting and hosting" (Figure 2

Project Practice
If the course practice is still far behind the real one, then the project practice is closer to real one, that is to say, the project practice is not class teaching, but the real life experience [4]. The teaching resources of project practice mainly come from the following aspects:

Introduction of Outside Project
Outside projects include projects from teacher hired from other universities, projects from practice bases, projects from company founded by College of Culture and Media, innovation and entrepreneurship projects at all levels, and student academic research projects and so on. In addition to the guidance of hired teachers, College of Culture and Media will assign one teacher for each outside-introduced project. Students can choose any project they want and obtain corresponding credits. College stipulates regulation "management method of project practice of the College of Culture and Media" for those projects. It intends to establish companies operated in market-oriented manner [5]. Those projects of those companies will be open to teachers and student. Whoever interested in those projects can form a team to compete with other teams, and each team is in the charge of one teacher. College spares no efforts to encourage students to participate in innovation and entrepreneurship activities at all levels, and strives to apply for 20 provincial innovation and entrepreneurship projects and 10 national ones in the next five years.

Virtual Project
Virtual project is a simulated project created according to syllabus. Currently, there are two virtual practice projects in College of Culture and Media, namely, simulated culture company and simulated studio. In the next five years, it plans to develop two more virtual projects, namely, exhibition company aiming at developing two offline and online exhibition platforms to deal with business of culture and media products; brokerage company engaged in human resources intermediary services and promotion of human resources of culture media industry.

Industry Practice
Industry practice refers to the practice activities experienced by students who enter the corresponding industries to engage in specific work. Industry practice teaching mainly includes the following aspects:

Case Study
There are case studies from relevant industries in teaching process, such as case study of culture industry, analysis of domestic famous TV program, analysis of domestic famous television program and so on. College of Culture and Media plans to introduce case study into class teaching, meanwhile, invite experts in relevant industries to give one lecture or a series of lectures of certain majors.

Industry Observation
Currently

Industry Internship
Industry internship refers to the process during which students work in specific positions of one company. The purpose is to let student put theory into practice

Social Practice
Social practice is a kind of organized practical activity that aims at helping students know the society better by participating in social activities. College of Culture and Media plans to normalize voluntary summer social practice activities, and develop special social practice in teaching process. Department of culture management plans to have the activity of "protection and development of non cultural heritage of your hometown" and "survey of culture product market of hometown". Department of hosting management means to have the activity of "plan one event for the community" and "host one celebration event for friends and family"; Department of broadcast and editing plans to launch the activity of "video the life of a common person of your hometown" and "plan one program for TV station of your hometown" and so on. One or two teachers will be assigned to be responsible for the social practice teaching. Each student needs to choose a tutor who will be involved in the whole process to guide students to present the achievements of their social practice activities. Finally, College of Culture and Media will hold an exhibition to display all achievement of social practice.

Competitive Activities
Competitive activities refer to those activities aiming to achieve the goal of practice teaching. Every student is encouraged to take part in any activity they like. College of Culture and Media adopts "the trinity" models, and this model should have rules before completion, innovation as the key element during competition, and reflection after completion. Those elements work together to make competitive activities a full circle in order to make contribution to students' practical ability. Nowadays, students in College of Culture and Media are less involved in the professional competitions outside, mainly focusing on photography competition, host competition of Dazhou TV, the marketing competition and university art festival. Generally speaking, until now there are few practical competitions for our students. In the next five years, College of Culture and Media plans to improve students' practical ability through professional competitions. First, it will sort out the relevant influential competition and understand these events in detail. Next, it will spare no effort to help student participate in those competitions. Finally, build some famous competitions on campus to attract student from other colleges to get involved.

Conclusion
The above mentioned all belong to the practical teaching system of College of Culture and Media. They are complementary to each other, which requires systematic construction and management.
X. X. Jia of Sichuan University of Arts and Science, for the enlightenment from his academic report "deepen the comprehensive reform of education in higher education and strive to improve the quality of University Student".