Data Modeling and Data Analytics: A Survey from a Big Data Perspective

These last years we have been witnessing a tremendous growth in the volume and availability of data. This fact results primarily from the emergence of a multitude of sources (e.g. computers, mobile devices, sensors or social networks) that are continuously producing either structured, semi-structured or unstructured data. Database Management Systems and Data Warehouses are no longer the only technologies used to store and analyze datasets, namely due to the volume and complex structure of nowadays data that degrade their performance and scalability. Big Data is one of the recent challenges, since it implies new requirements in terms of data storage, processing and visualization. Despite that, analyzing properly Big Data can constitute great advantages because it allows discovering patterns and correlations in datasets. Users can use this processed information to gain deeper insights and to get business advantages. Thus, data modeling and data analytics are evolved in a way that we are able to process huge amounts of data without compromising performance and availability, but instead by “relaxing” the usual ACID properties. This paper provides a broad view and discussion of the current state of this subject with a particular focus on data modeling and data analytics, describing and clarifying the main differences between the three main approaches in what concerns these aspects, namely: operational databases, decision support databases and Big Data technologies.


Introduction
We have been witnessing to an exponential growth of the volume of data produced and stored.This can be explained by the evolution of the technology that results in the proliferation of data with different formats from the The outline of this paper is as follows: Section 2 describes Data Modeling and some representative types of data models used in operational databases, decision support databases and Big Data technologies.Section 3 details the type of operations performed in terms of Data Analytics for these three approaches.Section 4 compares and discusses each approach in terms of the Data Modeling and Data Analytics perspectives.Section 5 discusses our research in comparison with the related work.Finally, Section 6 concludes the paper by summarizing its key points and identifying future work.

Data Modeling
This section gives an in-depth look of the most popular data models used to define and support Operational Databases, Data Warehouses and Big Data technologies.Databases are widely used either for personal or enterprise use, namely due to their strong ACID guarantees (atomicity, consistency, isolation and durability) guarantees and the maturity level of Database Management Systems (DBMSs) that support them [15].
The data modeling process may involve the definition of three data models (or schemas) defined at different abstraction levels, namely Conceptual, Logical and Physical data models [15] [16].Figure 1 shows part of the three data models for the AMS case study.All these models define three entities (Person, Student and Professor) and their main relationships (teach and supervise associations).

Conceptual Data Model.
A conceptual data model is used to define, at a very high and platform-independent level of abstraction, the entities or concepts, which represent the data of the problem domain, and their relationships.It leaves further details about the entities (such as their attributes, types or primary keys) for the next steps.This model is typically used to explore domain concepts with the stakeholders and can be omitted or used instead of the logical data model.

Logical Data Model.
A logical data model is a refinement of the previous conceptual model.It details the domain entities and their relationships, but standing also at a platform-independent level.It depicts all the attributes that characterize each entity (possibly also including its unique identifier, the primary key) and all the relationships between the entities (possibly including the keys identifying those relationships, the foreign keys).Despite being independent of any DBMS, this model can easily be mapped on to a physical data model thanks to the details it provides.
Physical Data Model.A physical data model visually represents the structure of the data as implemented by a given class of DBMS.Therefore, entities are represented as tables, attributes are represented as table columns and have a given data type that can vary according to the chosen DBMS, and the relationships between each table are identified through foreign keys.Unlike the previous models, this model tends to be platform-specific, because it reflects the database schema and, consequently, some platform-specific aspects (e.g.database-specific data types or query language extensions).
Summarizing, the complexity and detail increase from a conceptual to a physical data model.First, it is important to perceive at a higher level of abstraction, the data entities and their relationships using a Conceptual Data Model.Then, the focus is on detailing those entities without worrying about implementation details using a Logical Data Model.Finally, a Physical Data Model allows to represent how data is supported by a given DBMS [15] [16].

Operational Databases
Databases had a great boost with the popularity of the Relational Model [17] proposed by E. F. Codd in 1970.The Relational Model overcame the problems of predecessors data models (namely the Hierarchical Model and the Navigational Model [18]).The Relational Model caused the emergence of Relational Database Management Systems (RDBMSs), which are the most used and popular DBMSs, as well as the definition of the Structured Query Language (SQL) [19] as the standard language for defining and manipulating data in RDBMSs.RDBMSs are widely used for maintaining data of daily operations.Considering the data modeling of operational databases there are two main models: the Relational and the Entity-Relationship (ER) models.
Relational Model.The Relational Model is based on the mathematical concept of relation.A relation is defined as a set (in mathematics terminology) and is represented as a table, which is a matrix of columns and rows, holding information about the domain entities and the relationships among them.Each column of the table corresponds to an entity attribute and specifies the attribute's name and its type (known as domain).Each row of Physical Data Model the table (known as tuple) corresponds to a single element of the represented domain entity.In the Relational Model each row is unique and therefore a table has an attribute or set of attributes known as primary key, used to univocally identify those rows.Tables are related with each other by sharing one or more common attributes.These attributes correspond to a primary key in the referenced (parent) table and are known as foreign keys in the referencing (child) table.In one-to-many relationships, the referenced table corresponds to the entity of the "one" side of the relationship and the referencing table corresponds to the entity of the "many" side.In manyto-many relationships, it is used an additional association table that associates the entities involved through their respective primary keys.The Relational Model also features the concept of View, which is like a table whose rows are not explicitly stored in the database, but are computed as needed from a view definition.Instead, a view is defined as a query on one or more base tables or other views [17].
Entity-Relationship (ER) Model.The Entity Relationship (ER) Model [20], proposed by Chen in 1976, appeared as an alternative to the Relational Model in order to provide more expressiveness and semantics into the database design from the user's point of view.The ER model is a semantic data model, i.e. aims to represent the meaning of the data involved on some specific domain.This model was originally defined by three main concepts: entities, relationships and attributes.An entity corresponds to an object in the real world that is distinguishable from all other objects and is characterized by a set of attributes.Each attribute has a range of possible values, known as its domain, and each entity has its own value for each attribute.Similarly to the Relational Model, the set of attributes that identify an entity is known as its primary key.
Entities can be though as nouns and correspond to the tables of the Relational Model.In turn, a relationship is an association established among two or more entities.A relationship can be thought as a verb and includes the roles of each participating entities with multiplicity constraints, and their cardinality.For instance, a relationship can be of one-to-one (1:1), one-to-many (1:M) or many-to-many (M:N).In an ER diagram, entities are usually represented as rectangles, attributes as circles connected to entities or relationships through a line, and relationships as diamonds connected to the intervening entities through a line.
The Enhanced ER Model [21] provided additional concepts to represent more complex requirements, such as generalization, specialization, aggregation and composition.Other popular variants of ER diagram notations are Crow's foot, Bachman, Barker's, IDEF1X and UML Profile for Data Modeling [22].

Decision Support Databases
The evolution of relational databases to decision support databases, hereinafter indistinctly referred as "Data Warehouses" (DWs), occurred with the need of storing operational but also historical data, and the need of analyzing that data in complex dashboards and reports.Even though a DW seems to be a relational database, it is different in the sense that DWs are more suitable for supporting query and analysis operations (fast reads) instead of transaction processing (fast reads and writes) operations.DWs contain historical data that come from transactional data, but they also might include other data sources [23].DWs are mainly used for OLAP (online analytical processing) operations.OLAP is the approach to provide report data from DW through multi-dimensional queries and it is required to create a multi-dimensional database [24].
Usually, DWs include a framework that allows extracting data from multiple data sources and transform it before loading to the repository, which is known as ETL (Extract Transform Load) framework [23].
Data modeling in DW consists in defining fact tables with several dimension tables, suggesting star or snowflake schema data models [23].A star schema has a central fact table linked with dimension tables.Usually, a fact table has a large number of attributes (in many cases in a denormalized way), with many foreign keys that are the primary keys to the dimension tables.The dimension tables represent characteristics that describe the fact table.When star schemas become too complex to be queried efficiently they are transformed into multi-dimensional arrays of data called OLAP cubes (for more information on how this transformation is performed the reader can consult the following references [24] [25]).
A star schema is transformed to a cube by putting the fact table on the front face that we are facing and the dimensions on the other faces of the cube [24].For this reason, cubes can be equivalent to star schemas in content, but they are accessed with more platform-specific languages than SQL that have more analytic capabilities (e.g.MDX or XMLA).A cube with three dimensions is conceptually easier to visualize and understand, but the OLAP cube model supports more than three dimensions, and is called a hypercube.
Figure 2 shows two examples of star schemas regarding the case study AMS.The star schema on the left represents the data model for the Student's fact, while the data model on the right represents the Professor's fact.Both of them have a central fact table that contains specific attributes of the entity in analysis and also foreign keys to the dimension tables.For example, a Student has a place of origin (DIM_PLACEOFORIGIN) that is described by a city and associated to a country (DIM_COUNTRY) that has a name and an ISO code.On the other hand, Figure 3 shows a cube model with three dimensions for the Student.These dimensions are represented by sides of the cube (Student, Country and Date).This cube is useful to execute queries such as: the students by country enrolled for the first time in a given year.
A challenge that DWs face is the growth of data, since it affects the number of dimensions and levels in either the star schema or the cube hierarchies.The increasing number of dimensions over time makes the management of such systems often impracticable; this problem becomes even more serious when dealing with Big Data scenarios, where data is continuously being generated [23].

Big Data Technologies
The volume of data has been exponentially increasing over the last years, namely due to the simultaneous growth of the number of sources (e.g.users, systems or sensors) that are continuously producing data.These data sources produce huge amounts of data with variable representations that make their management by the traditional RDBMSs and DWs often impracticable.Therefore, there is a need to devise new data models and technologies that can handle such Big Data.
NoSQL (Not Only SQL) [26] is one of the most popular approaches to deal with this problem.It consists in a group of non-relational DBMSs that consequently do not represent databases using tables and usually do not use SQL for data manipulation.NoSQL systems allow managing and storing large-scale denormalized datasets, and are designed to scale horizontally.They achieve that by compromising consistency in favor of availability and partition-tolerance, according to Brewer's CAP theorem [27].Therefore, NoSQL systems are "eventually consistent", i.e. assume that writes on the data are eventually propagated over time, but there are limited guarantees that different users will read the same value at the same time.NoSQL provides BASE guarantees (Basically Available, Soft state and Eventually consistent) instead of the traditional ACID guarantees, in order to greatly improve performance and scalability [28].
Key-value Stores.A Key-Value store represents data as a collection (known as dictionary or map) of keyvalue pairs.Every key consists in a unique alphanumeric identifier that works like an index, which is used to access a corresponding value.Values can be simple text strings or more complex structures like arrays.The Key-value model can be extended to an ordered model whose keys are stored in lexicographical order.The fact of being a simple data model makes Key-value stores ideally suited to retrieve information in a very fast, available and scalable way.For instance, Amazon makes extensive use of a Key-value store system, named Dynamo, to manage the products in its shopping cart [30].Amazon's Dynamo and Voldemort, which is used by Linkedin, are two examples of systems that apply this data model with success.An example of a key-value store for both students and professors of the Academic Managements System is shown in Figure 4.
Document-oriented Databases.Document-oriented databases (or document stores) were originally created to store traditional documents, like a notepad text file or Microsoft Word document.However, their concept of document goes beyond that, and a document can be any kind of domain object [26].Documents contain encoded data in a standard format like XML, YAML, JSON or BSON (Binary JSON) and are univocally identified in the database by a unique key.Documents contain semi-structured data represented as name-value pairs, which can vary according to the row and can nest other documents.Unlike key-value stores, these systems support secondary indexes and allow fully searching either by keys or values.Document databases are well suited for storing and managing huge collections of textual documents (e.g.text files or email messages), as well as semi-structured or denormalized data that would require an extensive use of "nulls" in an RDBMS [30].MongoDB and CouchDB are two of the most popular Document-oriented database systems.Wide-column Stores.Wide-column stores (also known as column-family stores, extensible record stores or column-oriented databases) represent and manage data as sections of columns rather than rows (like in RDBMS).Each section is composed of key-value pairs, where the keys are rows and the values are sets of columns, known as column families.Each row is identified by a primary key and can have column families different of the other rows.Each column family also acts as a primary key of the set of columns it contains.In turn each column of column family consists in a name-value pair.Column families can even be grouped in super column families [29].This data model was highly inspired by Google's BigTable [31].Wide-column stores are suited for scenarios like: (1) Distributed data storage; (2) Large-scale and batch-oriented data processing, using the famous MapReduce method for tasks like sorting, parsing, querying or conversion and; (3) Exploratory and predictive analytics.Cassandra and Hadoop HBase are two popular frameworks of such data management systems [29].Figure 6 depicts an example of a wide-column store for the entity "person" of the Academic Managements System.
Graph Databases.Graph databases represent data as a network of nodes (representing the domain entities) that are connected by edges (representing the relationships among them) and are characterized by properties expressed as key-value pairs.Graph databases are quite useful when the focus is on exploring the relationships between data, such as traversing social networks, detecting patterns or infer recommendations.Due to their visual representation, they are more user-friendly than the aforementioned types of NoSQL databases.Neo4j and Allegro Graph are two examples of such systems.

Data Analytics
This section presents and discusses the types of operations that can be performed over the data models described in the previous section and also establishes comparisons between them.A complementary discussion is provided in Section 4.

Operational Databases
Systems using operational databases are designed to handle a high number of transactions that usually perform changes to the operational data, i.e. the data an organization needs to assure its everyday normal operation.These systems are called Online Transaction Processing (OLTP) systems and they are the reason why RDBMSs are so essential nowadays.RDBMSs have increasingly been optimized to perform well in OLTP systems, namely providing reliable and efficient data processing [16].
The set of operations supported by RDBMSs is derived from the relational algebra and calculus underlying the Relational Model [15].As mentioned before, SQL is the standard language to perform these operations.SQL can be divided in two parts involving different types of operations: Data Definition Language (SQL-DDL) and Data Manipulation Language (SQL-DML).
SQL-DDL allows performing the creation (CREATE), update (UPDATE) and deletion (DROP) of the vari- ous database objects.First it allows managing schemas, which are named collections of all the database objects that are related to one another.Then inside a schema, it is possible to manage tables specifying their columns and types, primary keys, foreign keys and constraints.It is also possible to manage views, domains and indexes.
An index is a structure that speeds up the process of accessing to one or more columns of a given On the other hand, SQL-DML is the language that enables to manipulate database objects and particularly to extract valuable information from the database.The most commonly used and complex operation is the SELECT operation, which allows users to query data from the various tables of a database.It is a powerful operation because it is capable of performing in a single query the equivalent of the relational algebra's selection, projection and join operations.The SELECT operation returns as output a table with the results.With the SELECT operation is simultaneously possible to: define which tables the user wants to query (through the FROM clause), which rows satisfy a particular condition (through the WHERE clause), which columns should appear in the result (through the SELECT clause), order the result (in ascending or descending order) by one or more columns (through the ORDER BY clause), group rows with the same column values (through the GROUP BY clause) and filter those groups based on some condition (through the HAVING clause).The SELECT operation also allows using aggregation functions, which perform arithmetic computation or aggregation of data (e.g.counting or summing the values of one or more columns).
Many times there is the need to combine columns of more than one table in the result.To do that, the user can use the JOIN operation in the query.This operation performs a subset of the Cartesian product between the involved tables, i.e. returns the row pairs where the matching columns in each table have the same value.The most common queries that use joins involve tables that have one-to-many relationships.If the user wants to include in the result the rows that did not satisfied the join condition, then he can use the outer joins operations (left, right and full outer join).Besides specifying queries, DML allows modifying the data stored in a database.Namely, it allows adding new rows to a table (through the INSERT statement), modifying the content of a given table's rows (through the UPDATE statement) and deleting rows from a table (through the DELETE statement) [16].SQL-DML also allows combining the results of two or more queries into a single result table by applying the Union, Intersect and Except operations, based on the Set Theory [15].
For example, considering the Academic Management System, a system manager could get a list of all students who are from G8 countries by entering the following SQL-DML query: SELECT Name, Country FROM Student WHERE Country in ("Canada", "France", "Germany", "Italy", "Japan", "Russia", "UK", "USA") ORDER BY Country

Decision Support Databases
The most common data model used in DW is the OLAP cube, which offers a set of operations to analyze the cube model [23].Since data is conceptualized as a cube with hierarchical dimensions, its operations have familiar names when manipulating a cube, such as slice, dice, drill and pivot.Figure 7 depicts these operations considering the Student's facts of the AMS case study (see Figure 2).
The slice operation begins by selecting one of the dimensions (or faces) of the cube.This dimension is the one we want to consult and it is followed by "slicing" the cube to a specific depth of interest.The slice operation leaves us with a more restricted selection of the cube, namely the dimension we wanted (front face) and the layer of that dimension (the sliced section).In the example of Figure 7 (top-left), the cube was sliced to consider only data of the year 2004.
Dice is the operation that allows restricting the front face of the cube by reducing its size to a smaller targeted domain.This means that the user produces a smaller "front face" than the one he had at the start.Figure 7 (topright) shows that the set of students has decreased after the dice operation.
Drill is the operation that allows to navigate by specifying different levels of the dimensions, ranging from the most detailed ones (drill down) to the most summarized ones (drill up). Figure 7 (bottom-left) shows the drill down so the user can see the cities from where the students of the country Portugal come from.
The pivot operation allows changing the dimension that is being faced (change the current front face) to one that is adjacent to it by rotating the cube.By doing this, the user obtains another perspective of the data, which requires the queries to have a different structure but can be more beneficial for specific queries.For instance, he can slice and dice the cube away to get the results he needed, but sometimes with a pivot most of those operations can be avoided by perceiving a common structure on future queries and pivoting the cube in the correct fashion [23] [24].Figure 7 (bottom-right) shows a pivot operation where years are arranged vertically and countries horizontally.
The usual operations issued over the OLAP cube are about just querying historical events stored in it.So, a common dimension is a dimension associated to time.The most popular language for manipulating OLAP cubes is MDX (Multidimensional Expressions) [32], which is a query language for OLAP databases that supports all the operations mentioned above.MDX is exclusively used to analyze and read data since it was not designed with SQL-DML in mind.The star schema and the OLAP cube are designed a priori with a specific purpose in mind and cannot accept queries that differentiate much from the ones they were design to respond too.The benefit in this, is that queries are much simpler and faster, and by using a cube it is even quicker to detect patterns, find trends and navigate around the data while "slicing and dicing" with it [23] [25].Again considering the Academic Management System example, the following query represents an MDX select statement.The SELECT clause sets the query axes as the name and the gender of the Student dimension and the year 2015 of the Date dimension.The FROM clause indicates the data source, here being the Students cube, and the WHERE clause defines the slicer axis as the "Computer Science" value of the Academic Program dimension.This query returns the students (by names and gender) that have enrolled in Computer Science in the year 2015.

Big Data Technologies
Big Data Analytics consists in the process of discovering and extracting potentially useful information hidden in huge amounts of data (e.g.discover unknown patterns and correlations).Big Data Analytics can be separated in the following categories: (1) Batch-oriented processing; (2) Stream processing; (3) OLTP and; (4) Interactive ad-hoc queries and analysis.
Batch-oriented processing is a paradigm where a large volume of data is firstly stored and only then analyzed, as opposed to Stream processing.This paradigm is very common to perform large-scale recurring tasks in parallel like parsing, sorting or counting.The most popular batch-oriented processing model is MapReduce [5], and more specifically its open-source implementation in Hadoop1 .MapReduce is based on the divide and conquer (D&C) paradigm to break down complex Big Data problems into small sub-problems and process them in parallel.MapReduce, as its name hints, comprises two major functions: Map and Reduce.First, data is divided into small chunks and distributed over a network of nodes.Then, the Map function, which performs operations like filtering or sorting, is applied simultaneously to each chunk of data generating intermediate results.After that, those intermediate results are aggregated through the Reduce function in order to compute the final result.Figure 8 illustrates an example of the application of MapReduce in order to calculate the number of students enrolled in a given academic program by year.This model schedules computation resources close to data location, which avoids the communication overhead of data transmission.It is simple and widely applied in bioinformatics, web mining and machine learning.Also related to Hadoop's environment, Pig2 and Hive3 are two frameworks used to express tasks for Big Data sets analysis in MapReduce programs.Pig is suitable for data flow tasks and can produce sequences of MapReduce programs, whereas Hive is more suitable for data summarization, queries and analysis.Both of them use their own SQL-like languages, Pig Latin and Hive QL, respectively [33].These languages use both CRUD and ETL operations.
Streaming processing is a paradigm where data is continuously arriving in a stream, at real-time, and is analyzed as soon as possible in order to derive approximate results.It relies in the assumption that the potential value of data depends on its freshness.Due to its volume, only a portion of the stream is stored in memory [33].Streaming processing paradigm is used in online applications that need real-time precision (e.g.dashboards of production lines in a factory, calculation of costs depending on usage and available resources).It is supported by Data Stream Management Systems (DSMS) that allow performing SQL-like queries (e.g.select, join, group, count) within a given window of data.This window establishes the period of time (based on time) or number of events (based on length) [34].Storm and S4 are two examples of such systems.OLTP, as we have seen before, is mainly used in the traditional RDBMS.However, these systems cannot assure an acceptable performance when the volume of data and requests is huge, like in Facebook or Twitter.Therefore, it was necessary to adopt NoSQL databases that allow achieving very high performances in systems with such large loads.Systems like Cassandra4 , HBase 5 or MongoDB6 are effective solutions currently used.All of them provide their own query languages with equivalent CRUD operations to the ones provided by SQL.For example, in Cassandra is possible to create Column Families using CQL, in HBase is possible to delete a column using Java, and in MongoDB insert a document into a collection using JavaScript.Below there is a query in JavaScript for a MongoDB database equivalent to the SQL-DML query presented previously.db.students.find({country: ["Canada", "France", "Germany", "Italy", "Japan", "Russia", "UK", "USA"] }, { name: 1, country: 1 }).sort({ country: 1 }) At last, Interactive ad-hoc queries and analysis consists in a paradigm that allows querying different largescale data sources and query interfaces with a very low latency.This type of systems argue that queries should not need more then few seconds to execute even in a Big Data scale, so that users are able to react to changes if needed.The most popular of these systems is Drill 7 .Drill works as a query layer that transforms a query written in a human-readable syntax (e.g.SQL) into a logical plan (query written in a platform-independent way).Then, the logical plan is transformed into a physical plan (query written in a platform-specific way) that is executed in the desired data sources (e.g.Cassandra, HBase or MongoDB) [35].

Discussion
In this section we compare and discuss the approaches presented in the previous sections in terms of the two perspectives that guide this survey: Data Modeling and Data Analytics.Each perspective defines a set of features used to compare Operational Databases, DWs and Big Data approaches among themselves.
Regarding the Data Modeling Perspective, Table 2 considers the following features of analysis: (1) the data model; (2) the abstraction level in which the data model resides, according to the abstraction levels (Conceptual, Logical and Physical) of the database design process; (3) the concepts or constructs that compose the data model;  (4) the concrete languages used to produce the data models and that apply the previous concepts; (5) the modeling tools that allow specifying diagrams using those languages and; (6) the database tools that support the data model.Table 2 presents the values of each feature for each approach.It is possible to verify that the majority of the data models are at a logical and physical level, with the exception of the ER model and the OLAP cube model, which are more abstract and defined at conceptual and logical levels.It is also possible to verify that Big Data has more data models than the other approaches, what can explain the work and proposals that have been conducted over the last years, as well as the absence of a de facto data model.In terms of concepts, again Big Data-related data models have a more variety of concepts than the other approaches, ranging from key-value pairs or documents to nodes and edges.Concerning concrete languages, it is concluded that every data model presented in this survey is supported by a SQL-DDL-like language.However, we found that only the operational databases and DWs have concrete languages to express their data models in a graphical way, like Chen's notation for ER model, UML Data Profile for Relational model or CWM [36] for multidimensional DW models.Also, related to that point, there are none modeling tools to express Big Data models.Thus, defining such a modeling language and respective supporting tool for Big Data models constitute an interesting research direction that fills this lack.At last, all approaches have database tools that support the development based on their data models, with the exception of the ER model that is not directly used by DBMSs.
On the other hand, in terms of the Data Analytics Perspective, Table 3 considers six features of analysis: (1) the class of application domains, which characterizes the approach suitability; (2) the common operations used in the approach, which can be reads and/or writes; (3) the operations types most typically used in the approach; (4) the concrete languages used to specify those operations; (5) the abstraction level of these concrete languages (Conceptual, Logical and Physical); and (6) the technology support of these languages and operations.
Table 3 shows that Big Data is used in more classes of application domains than the operational databases and DWs, which are used for OLTP and OLAP domains, respectively.It is also possible to observe that operational databases are commonly used for reads and writes of small operations (using transactions), because they need to handle fresh and critical data in a daily basis.On the other hand, DWs are mostly suited for read operations, since they perform analysis and data mining mostly with historical data.Big Data performs both reads and writes, but in a different way and at a different scale from the other approaches.Big Data applications are built to perform a huge amount of reads, and if a huge amount of writes is needed, like for OLTP, they sacrifice consistency (using "eventually consistency") in order to achieve great availability and horizontal scalability.Operational databases support their data manipulation operations (e.g.select, insert or delete) using SQL-ML, which has slight variations according to the technology used.DWs also use SQL-ML through the select statement, because their operations (e.g.slice, dice or drill down/up) are mostly reads.DWs also use SQL-based languages, like MDX and XMLA (XML for Analysis) [37], for specifying their operations.On the other hand, regarding Big Data technologies, there is a great variety of languages to manipulate data according to the different class application domains.All of these languages provide equivalent operations to the ones offered by SQL-ML and add new constructs for supporting both ETL, data stream processing (e.g.create stream, window) [34] and Ma-pReduce operations.It is important to note that concrete languages used in the different approaches reside at logical and physical levels, because they are directly used by the supporting software tools.

Related Work
As mentioned in Section 1, the main goal of this paper is to present and discuss the concepts surrounding data modeling and data analytics, and their evolution for three representative approaches: operational databases, decision support databases and Big Data technologies.In our survey we have researched related works that also explore and compare these approaches from the data modeling or data analytics point of view.J.H. ter Bekke provides a comparative study between the Relational, Semantic, ER and Binary data models based on an examination session results [38].In that session participants had to create a model of a case study, similar to the Academic Management System used in this paper.The purpose was to discover relationships between the modeling approach in use and the resulting quality.Therefore, this study just addresses the data modeling topic, and more specifically only considers data models associated to the database design process.
Several works focus on highlighting the differences between operational databases and data warehouses.For example, R. Hou provides an analysis between operational databases and data warehouses distinguishing them according to their related theory and technologies, and also establishing common points where combining both systems can bring benefits [39].C. Thomsen and T.B. Pedersen compare open source ETL tools, OLAP clients and servers, and DBMSs, in order to build a Business Intelligence (BI) solution [40].
P. Vassiliadis and T. Sellis conducted a survey that focuses only on OLAP databases and compare various proposals for the logical models behind them.They group the various proposals in just two categories: commercial tools and academic efforts, which in turn are subcategorized in relational model extensions and cubeoriented approaches [41].However, unlike our survey they do not cover the subject of Big Data technologies.
Several papers discuss the state of the art of the types of data stores, technologies and data analytics used in Big Data scenarios [29] [30] [33] [42], however they do not compare them with other approaches.Recently, P. Chandarana and M. Vijayalakshmi focus on Big Data analytics frameworks and provide a comparative study according to their suitability [35].
Summarizing, none of the following mentioned work provides such a broad analysis like we did in this paper, namely, as far as we know, we did not find any paper that compares simultaneously operational databases, decision support databases and Big Data technologies.Instead, they focused on describing more thoroughly one or two of these approaches

Conclusions
In recent years, the term Big Data has appeared to classify the huge datasets that are continuously being produced from various sources and that are represented in a variety of structures.Handling this kind of data represents new challenges, because the traditional RDBMSs and DWs reveal serious limitations in terms of performance and scalability when dealing with such a volume and variety of data.Therefore, it is needed to reinvent the ways in which data is represented and analyzed, in order to be able to extract value from it.
This paper presents a survey focused on both these two perspectives: data modeling and data analytics, which are reviewed in terms of the three representative approaches nowadays: operational databases, decision support databases and Big Data technologies.First, concerning data modeling, this paper discusses the most common data models, namely: relational model and ER model for operational databases; star schema model and OLAP cube model for decision support databases; and key-value store, document-oriented database, wide-column store and graph database for Big Data-based technologies.Second, regarding data analytics, this paper discusses the common operations used for each approach.Namely, it observes that operational databases are more suitable for OLTP applications, decision support databases are more suited for OLAP applications, and Big Data technologies are more appropriate for scenarios like batch-oriented processing, stream processing, OLTP and interactive ad-hoc queries and analysis.
Third, it compares these approaches in terms of the two perspectives and based on some features of analysis.From the data modeling perspective, there are considered features like the data model, its abstraction level, its concepts, the concrete languages used to described, as well as the modeling and database tools that support it.On the other hand, from the data analytics perspective, there are taken into account features like the class of application domains, the most common operations and the concrete languages used to specify those operations.From this analysis, it is possible to verify that there are several data models for Big Data, but none of them is represented by any modeling language, neither supported by a respective modeling tool.This issue constitutes an open research area that can improve the development process of Big Data targeted applications, namely applying a Model-Driven Engineering approach [12]- [14].Finally, this paper also presents some related work on the data modeling and data analytics areas.
As future work, we consider that this survey may be extended to capture additional aspects and comparison features that are not included in our analysis.It will be also interesting to survey concrete scenarios where Big Data technologies prove to be an asset [43].Furthermore, this survey constitutes a starting point for our ongoing research goals in the context of the Data Storm and MDD Lingo initiatives.Specifically, we intend to extend existing domain-specific modeling languages, like XIS [44] and XIS-Mobile [45] [46], and their MDE-based framework to support both the data modeling and data analytics of data-intensive applications, such as those researched in the scope of the Data Storm initiative [47]- [50].

Figure 1 .
Figure 1.Example of three data models (at different abstraction levels) for the Academic Management System.

Figure 2 .
Figure 2. Example of two star schema models for the Academic Management System.

Figure 3 .
Figure 3. Example of a cube model for the Academic Management System.

Figure 5
illustrates two collections of documents for both students and professors of the Academic Management System.

Figure 4 .
Figure 4. Example of a key-value store for the Academic Management System.

Figure 5 .
Figure 5. Example of a documents-oriented database for the Academic Management System.

Figure 6 .
Figure 6.Example of a wide-column store for the Academic Management System.

Figure 7 .
Figure 7. Representation of cube operations for the Academic Management System: slice (top-left), dice (top-right), drill up/down (bottom-left) and pivot (bottom-right).

Figure 8 .
Figure 8. Example of Map Reduce applied to the Academic Management System.

Table 1 .
Approaches and perspectives of the survey.

Table 2 .
Comparison of the approaches from the Data Modeling Perspective.

Table 3 .
Comparison of the approaches from the Data Analytics perspective.