The Time Value and Implementation Strategy of Rural Points System

This paper aims to clarify and explore the contemporary value and effective strategies for the rural point system through policy analysis and literature research and provide theoretical explanations and countermeasure suggestions for its implementation. The rural points system is created in the dual variation of rural social structure, cultural concept, value identity transformation and grass-roots governance model transformation. It is the sum-up of governance experience and thought innovation of mass autonomy under the leadership of grass-roots party organizations, and constructs good governance and good discipline scheme for rural life. To fully implement the rural points system, we should grasp the dual values. First, we should promote the modernization of rural governance system and governance ability from the aspects of grass-roots party construction guidance, governance system construction and governance efficiency transformation. Second, we are supposed to focus on such key elements as rural industry, ecology, rural lifestyle, governance and living, and help promote rural revitalization as well as accelerate agricultural and rural modernization. To fully implement the rural points system, we should adopt effective strategies to reconstruct the main body of rural points governance by maintaining and respecting the practical interests, initiative and reasonable demands of the masses of farmers. By strengthening the integration of information technology and media technology, to improve the governance system integrating rural integral government services, governance information transmission, and the expression of governance demand. By improving the farmers’ self-government system, we will mainly assess village public affairs, villagers’ governance rights and rural points achievements, and innovate the points governance mode of “jointly construction, co-governance and sharing”.


Introduction
Since the 19th national congress, the CPC Central Committee has made a series of important statements and clear stipulations on rural governance, which has involved an evolution process from top-level design, comprehensive deployment to the promotion of local governance experience. The report of the 19th National Congress takes "effective governance" as one of the general requirements of the Rural Revitalization Strategy, and also puts forward "improving the rural governance system combining autonomy, rule of law and rule of virtue" (The 19th National Congress of CPC, 2017). The third, fourth and fifth plenary sessions of the 19th CPC Central Committee proposed to enhance local governance capacity, "build a simple and efficient grass-roots management system" (Third Plenum of the 19th CPC Central Committee, 2018); promote the modernization of national governance system and governance capacity, "adhere to and improve the social governance system of jointly building, co-governance and sharing" and "build a new pattern of grass-roots social governance" (Fourth Plenum of the 19th CPC Central Committee, 2019); We will promote rural construction and "realize the effective connection between consolidating and expanding the achievements of poverty alleviation and Rural Revitalization" (Fifth Plenum of the 19th CPC Central Committee, 2020). In July 2020, the notice of the Ministry of agriculture and rural areas of the office of the Central Rural Work Leading Group on the promotion and application of the points system in rural governance required that "the points system should be promoted and applied in rural There is an endogenous interactive development relationship between rural governance and grass-roots party construction. Promoting their integration, empowerment and innovation has become the value proposition and practical approach to comprehensively promote rural revitalization. Grass-roots party construction has become the core variable of rural governance. It has political and organizational advantages, which can overcome the governance difficulties such as weakening of the main body, insufficient power and limited means, help to give play to the role of organizing and mobilizing the masses, leading the  (Zhang, 2021), promote the transformation of governance efficiency and implement governance measures. Rural governance is an important starting point for the innovation of grass-roots party construction. Specific governance matters can optimize the path of grass-roots party organization construction, promote the extension and refinement of grass-roots party construction, and are beneficial for participatory and service-oriented party construction (Qu, 2021). It can help to practice the original intention and mission in governance services, and enhance Party members' political beliefs, ideals and beliefs, identity awareness and organizational discipline so as to make them better serve the mass farmers.
Rural points system is the summary of governance experience and innovation of thought of mass autonomy under the leadership of grass-roots party organizations. The rural points system is created and operated in the dual variation of the transformation of rural social structure, cultural concept, value identity and grass-roots governance model. Traditional rural governance focuses on the construction of grass-roots administrative system, functional orientation and project implementation, resulting in the suspension and idling of state power and policies, forming the involution of rural governance. The rural points system adapts to the changes of rural political power construction and governance plan, focusing on the governance space of public communication, public (collective) affairs, the impact of modernity and farmers' identity and other core issues, sink grassroots governance power, release governance vitality, aggregate governance power, follow the action logic of system-governance-life, promote the evolution of governance subjects from normative restraint mechanism to trust and cooperation mechanism, and focus on system construction and transformation of governance efficiency on the basis of the dual joint force of policy incentive and practical exploration so as to construct good governance and good order scheme of rural life. Therefore, clarifying and elucidating the contemporary value of the rural point system can help lead the new rural governance; exploring and adjusting the main strategies for implementing the rural point system can help strengthen the effectiveness of rural governance.

The Time Value of the Implementation of Rural Points System
The creation, operation and implementation of the rural points system have dis-

Promote the Modernization of Rural Governance System and Governance Capacity
Rural governance, as the basic force of national governance system and governance capacity-building, by giving full its role, can make the country (administrative) governance ability and grass-roots autonomy ability blend, and social participation and villagers' participation interact positively, so as to achieve farmers' self-management, self-service, self-education and self-supervision under the leadership of grass-roots party organizations. The rural points system is the innovation in the concept, ideas and methods of grass-roots governance, which promotes the institutional and operational model of grass-roots political power construction to systematic and service-oriented governance, enhance the institutionalization, modernization and living of grass-roots social governance, and then provide accurate and refined services, so as to meet the endogenous governance needs of rural society.
Firstly, grass-roots party building leads rural governance. Grass-roots party organizations are the core force of rural governance. We should pay attention to the combination of governance ability improvement and cadre team construction, establish the concept of rural social governance and service, constantly adjust the relationship between the party and the masses, regulate social order, and give play to the function of political construction and serving the masses around rural governance. The rural points system is promoted and implemented under the overall leadership of village level party organizations, giving full play to the appeal, organization and mobilization of party organizations, and the party members mobilize the farmers to participate in the points system, so as to enhance the relationship between the party and the masses as well as the farmers' sense of belonging and unity.
Secondly, strengthen the institutionalization of rural governance. The rural points system is a flexible system different from the previous administrative (management) system, which combines the daily production and life of the masses and the public (collective) large and small affairs, then transformed into specific and quantifiable points. Open and transparent detailed rules for granting points have been established, and specific rules, regulations and rules have been formulated to ensure the institutional supply of rural governance and form an effective and long-term operation mechanism. The rural points system has a complete set of scientific norms, legal and reasonable systems, including point granting system, execution system, management system and audit system, evaluation system and supervision system, etc. The package improves and optimize various systems, promote rural governance with institutional provisions, clarify and improve the channels for villagers to participate in governance, give play to the tension and limit in the governance function field, release the vitality of rural governance, consolidate the villagers' sense of identity with the state power and enhance the villagers' sense of acquisition in daily life.
Thirdly, improve the transformation of rural governance efficiency. Rural go- ability and executive ability. The rural points system takes the transformation of governance efficiency as an important starting point. On the one hand, it improves the administrative ability, organizational ability, governance ability and executive ability of the governance body. On the other hand, it improves the working system to strengthen the implementation of the system through supervision and supervision. In other words, accelerate the construction of governance bodies (teams), make good use of institutional stock resources, and make the "built" pragmatic system "operating" efficiently (Zhang, 2019).

Promote the Effective Implementation of Rural Revitalization
Rural governance is the basic task of comprehensively promoting rural revitali-  Third, rural civilization is the guarantee of rural revitalization. On the one hand, the points system relies on township regulations and people's conventions, sets up extra points and deduction items, promotes good deeds and righteous deeds, punishes immoral and anomie behaviors imperceptibly improves farmers' ideological and moral quality and scientific and cultural literacy, revitalizes rural virtue culture, and highlights the appeal, cohesion and vitality of local culture; On the other hand, setting up incentive mechanism, improving villagers' sense of responsibility and collective consciousness, and mobilizing villagers to participate in village collective affairs will help to strengthen village collective construction. In this way, we can comprehensively promote the transformation of customs in rural areas and cultivate good family style, simple folk style and civilized rural style.
Fourth, effective governance is the basis of rural revitalization. The rural points system has formed a governance system of village "two committees" organizational leadership, social coordination, villagers' participation and joint inspection and supervision. In the process of implementation, party members and cadres take the lead in publicity, guidance and demonstration, showing the leadership and organizational strength of grass-roots party organizations, playing a pioneering and exemplary role, and strengthening the villagers' awareness of participation and ownership, effectively give full play to the functions of villagers' self-organization, self-management and self-service, promote the construction of mass autonomous organizations, and improve the rural governance system combined with materialized autonomy, rule of law and rule of virtue.
Fifthly, affluence is the goal of rural revitalization. In the crucial stage of poverty alleviation, each village promotes the model of the point + poverty alleviation (Tang & Zhou, 2021), files and cards for all kinds of poor households, sets up all kinds of self-help projects, and encourages assistance among neighbors and village groups to achieve poverty alleviation and prosperity. In the current stage of accelerating agricultural and rural modernization, the rural points system has improved the villagers' production and living standards. In short, we should highlight the value of the times, follow the logic of governance, and improve the efficiency of governance in implementing the rural point system. On the one hand, we should take measures to stimulate villagers to participate in rural affairs (Liu, 2020). Different regions should take different measures to improve the system and promote the modernization of the governance system and governance capacity; on the other hand, in the concrete implementation process, we should find the right target and make up for the shortcomings; focus on the governance structure and elements, develop industries, talents, promote excellent village culture, optimize ecology and organization; improve the point index, and precise the points to promote rural revitalization.

Reconstruct the Governance Subject of the Rural Point System, and Activate the Internal Driver for Rural Governance
The construction of governance subjects is the top priority of rural governance, reshaping the multiple governance subjects, clarifying the role and function of governance subjects, adjusting the relationship between governance subjects, and promoting the advantages of governance subjects to achieve mutual assistance and greater coordination with complementarity. Therefore, the rural point system is to construct the multiple governance subjects and follow the adaptive and flexible operating mechanism of governance, to win the support both from government and rural people, building a type of grass-roots governance in rural areas. On one hand, it is necessary to effectively strengthen the force of governance subjects, improve interagency coordination, combine major residency

Strengthen the Integration of Rural Integral Governance Technology to Build an Information and Intelligent Governance System
Governance technology is the technical support and efficiency guarantee for the operation of the governance system and is the symbol of modernization of the governance system, which helps transform the governance mode and improve the energy efficiency of governance. Governance technology is divided into information technology and media technology. Information technology mainly includes the Internet of Things, big data, cloud computing, blockchain, artificial intelligence, etc. It is responsible for forming the technical architecture of the governance system, building the governance network, optimizing governance platform and interface, helping to apply the underlying technology to the regulation and governance mechanism, and promoting the informationization, intelligence, and efficiency of the rural governance system, operation mechanism, and workflow (Liu & Zeng, 2020). Media technology mainly refers to official media publicity technology and farmers' mass self-media technology, such as public numbers, microblogs, short video, mobile webcasting, etc., with governance functions such as information transmission, cultural dissemination, value guidance, political identity, and public opinion supervision (Shan & Shan, 2020). The innovation of media technology promotes the transformation of governance from a section-based administrative type to a mediated communication type of governance, forming a governance pathway of participatory communication and external communication, promoting the circulation and sharing of public information and public resources, improving social relations in rural areas, effectively conveying governance power and public authority, and enhancing the mobilization capacity of publicity organizations.
The rural point system should adhere to the scientific governance technology concept. The concept of governance technology integrates governance philosophy and governance technology logic. The use of rural governance technology should adhere to the unity of instrumental rationality and value rationality, combine information technology and media technology, and improve governance efficiency; at the same time, the governance concept is integrated into the technical logic, so that the integral governance methods become more "scientific" and benefit villagers' self-governance.
First, information technology helps refine the spatial structure of rural governance and meet more governance needs. The scattered rural villages, the differentiation of social structures, and the discrete state of social members have caused the disintegration of traditional village communities. The interests, value choices, and behavioral patterns of elites, general villagers, and migrant workers are very different, which reduces the operation and service efficiency of the village point system, becoming a difficult governance problem. Information technology, as a supporting technology for the rural point system, can establish a basic organic structural framework that can ensure the daily implementation of the governance system; as the linkage technology of the rural point system, it can establish several point unit networks to form effective grid management; as the service technology, it can build an instant, dynamic and convenient point management service platform, so that people can handle various affairs through this platform only. Second, information technology helps enhance the deployment and supervision of rural integral governance rights. On the one hand, it clarifies and standardizes the administrative force and governance power from the technical level, sets up each power operation point of the point system, coordinates the allocation of power and responsibility among various levels, and avoids centralization of governance subjects (Wang & Du, 2021). On the other hand, it sets options related to integral governance, adds assessment standards related to villagers' rights and interests, reshapes institutionalized and rule-based governance, carries out supervision and prevention and control, and avoids the arbitrariness of some cadres in the process of governance. Third, media technology can help promote rural integral governance cases and enhance the communication effect. The countryside through the media can tell new vernacular stories, spread vernacular spirit and positive energy, and visualize governance effects. As can be seen, the integration of information technology and media technology to create an intelligent network interactive governance (management) platform and a diversified network live platform helps improve the technical governance system integrating rural integral government services, governance information transmission, and the satisfaction of governance demand.

Innovate the Rural Point Governance Model of Joint Contribution, Joint Governance and Shared Benefits
The rural point governance model is undergoing a new change, evolving from the traditional constraint management and service governance to the current community governance. Compared with traditional rural governance, community governance is oriented to resource integration, subject construction, and social projects. Its technical means of governance, service methods, and strategies have become more precise, targeted, and efficient. This new rural governance model is committed to building a rural governance community, in which each villager should be clear about his or her responsibilities, do his or her part, and ultimately enjoy the shared benefits. The self-governance system of rural people needs to be improved in the rural point system. According to the Decision of the Fourth Plenary Session of the Nineteenth Central Committee, the self-governance system of rural people has two meanings: one is to implement the self-governance system, namely, selfmanagement, self-service, self-education, and self-supervision; the other is to self-governance is the main task of the rural point system. Members of the village party branch and village committee should empower the rural people to enhance their awareness of self-governance and clarify the relationship between rights, duties, and interests. At the same time, they should focus on improving the point system to form a relatively stable, highly energetic, and effective basic institutional framework, which is conducive to the realization of broad participation and autonomous self-governance of rural people. The rural point system should help build a grass-roots consultative democracy system (Xinhua County Committee, 2019).
The point system follows the principles of "the people choose the decision", "the people make the regulations" and "the people decide the result". Under the rural point system, villagers can independently express their opinions and consult with each other, and the final result will be agreed upon by the villagers, which ensures their rights and subjectivity of them. At the same time, the supervision between villagers should be enhanced to ensure the standardized operation in each process, including registration, review, public announcement, calculating, evaluation, reward, and punishment. Points information and evaluation results should be regularly publicized to make villagers more satisfied. The rural point system is committed to creating a governance platform at the grass-roots level of joint contribution, joint governance and shared benefits.
Joint contribution refers to the participation of all villagers in the economic construction of the village. Backward villages need to set up a happiness point program, to mobilize villagers' enthusiasm and allow them to gain wealth through their hardworking. In addition, the rural point system in agricultural business and college students returning to their hometowns to start their businesses should also be improved to motivate social elites, youth groups, and other rural elites to devote themselves to revitalizing the rural economy. Joint governance refers to villagers' joint governance of the grass-roots community. The rural point system is dedicated to guaranteeing the exercise of villagers' rights to governance. Villagers' participation in grass-roots governance enhances their sense of ownership. Therefore, villagers pay more attention to the rights, such as the right to know, the right to participate, the right to express, and the right to su- It can be seen that optimizing the rural point system based on three dimensions of governance subjects, governance techniques, and governance modes provides a useful countermeasure for the universal and comprehensive implementation of the village point system. In addition, reconstructing multiple governance subjects with the rural people as the core position and promoting the transformation of the peasant masses from participation in governance to active and self-governance can help strengthen policy implementation, mobilize more villagers, and improve governance efficiency; deepening the integration of information and media governance technology can help adjust the structure of governance space, enhance the deployment and supervision of governance rights, strengthen the propagation of governance cases and the construction of the image of the countryside; innovating the governance model of "joint contribution, joint governance, and shared benefits" can mobilize the internal elements and resources of rural governance and development, improve the governance capacity of grass-roots organizations, build a community of rural governance and development, and activate the endogenous power of the community.

Conclusion
Theoretical research and local practice of the rural point system needs to be further explored. How to scientifically and effectively promote the use of the rural point system is an ongoing research topic. The rural point system has created a new governance model of "joint contribution, joint governance, and shared benefits", which can contribute to rural revitalization. The implementation of the point system should not only meet the basic policy, i.e., to promote the modernization of the rural governance system and governance capacity, but also meet the new requirements of local social development, which highlights its applicability and effectiveness. In addition, it should also deal with the inherent relationship with village and township grass-roots party development, administrative services, industrial prosperity, and the construction of village rules and regulations; coordinate and solve the basic problems in rural governance, such as conflicts in interpersonal relations and various kinds of interest disputes, etc. In short, the implementation of the village point system should be scientifically based on classic cases from various regions, and constantly improve and innovate to find a suitable governance method for the village. It involves two aspects: points and technology. On the one hand, enrich the content of points, update the criteria of points, make the assignment and deduction of points more rea- prove the ability to organize and mobilize villagers. In addition, a regular implementation mechanism should be established. Administrative organizations at the provincial, municipal, county, and village levels should clarify their respective responsibilities and collaborate to form a new pattern, in which provincial policies play a leading role, municipal and county administrators should put the policies into practice, and village and town cadres should mobilize all villagers to participate, promoting the points system to take root in the countryside and integrate with local culture.

Conflicts of Interest
The author declares no conflicts of interest regarding the publication of this paper.