On the Ideological and Political Education of College Students in the New Media Era

With the advent of the new media era, in order to adapt to the changes of the times, the ideological and political education of College Students’ work has also changed. Based on the importance of college students becoming talents, how to innovate ideological and political education in the new media era has become the focus of social attention. This paper first summarizes the characteristics of the new media era, and then analyzes the challenges and opportunities of new media technology in college students’ Ideological and political education, as well as the current situation and changes of Ideological and political education in the new media era. Finally, on this basis, it tries to think about the effective path to improve the effectiveness of College Students’ Ideological and political education in the new media era.


Introduction
The opinions of the CPC Central Committee and the State Council on strengthening and improving ideological and political work in Colleges and Universities under the new situation points out that we should focus on promoting the reform and innovation of Ideological and political work in Colleges and universities, vigorously strengthen the construction of Internet Ideological and political work carrier, and carry out ideological and political education by using the expression methods preferred by college students. Traditional ideological and political classroom teaching is the main way of College Students' Ideological and political education. Many college students have low interest in classroom teach-students establish a good ideological and political outlook, we must strengthen the political strength of College Students' Ideological and political education, explore new communication channels and modes, and organically combine with other disciplines, so as to effectively enhance the timeliness and acceptability of Ideological and political education. Colleges and universities not only shoulder the responsibility of Cultivating College Students' professional skills but also have the responsibility of cultivating their ideological and political quality and will quality. Therefore, it is necessary to think about carrying out college students' Ideological and political education in the new media era.
The author searched the related research on the theme of "Ideological and political education for college students in the new media era" on CNKI, and retrieved 483 relevant academic research papers. The earliest paper to study the ideological and political education for college students in the new media era is the ideological and political education for college students in the new media era Zhiyong in the guide of Ideological and theoretical education , compare the dialectical relationship between the change of Ideological and political education and tradition, and explore how to adhere to the essence and apply the change factors to improve the educational effect. At present, domestic researchers mostly discuss the innovative mechanism and ways from the perspective of practical work, mainly focusing on the mechanism, path innovative thinking and path exploration, especially focusing on the use of new media means to devote themselves to the thinking of college students There are many research results on the innovative ways of political education, but there is a lack of research on com- Ideological and political education in the new media era, and making corresponding path exploration from theoretical to practical level. This paper attempts to make a more systematic analysis from the above levels.

Information Dissemination Is Immediate
Traditional media use paper media such as magazines and newspapers for information dissemination, while the development of new media is based on In- social applications such as microblog and wechat. Therefore, in the new media era, the speed of information dissemination is very fast, and the scope of dissemination is also very huge, which is basically spread to all social app users (Li, 2017).

Information Dissemination Is Interactive
This means that under the new media, people's role can be changed, not only for the disseminator of information but also for the receiver of information (Li 2017). In the virtual space where massive information is stored, it is easy to realize the information search of the target theme, establish social relations with strangers, talk with friends all over the world, and the interest demands that are difficult to realize in the real physical world. Therefore, the new media has strong interactivity and can basically meet the interactive information needs of modern people.

Rich Types of Information Dissemination
In the new media era, everyone can freely express their views and opinions. At

Challenges to College Students' Ideological and Political Education in the New Media Era
Represented by network media and mobile media, new media has the characteristics of convenient access, fast update speed and rich and colorful forms, and is welcomed by college students. However, the impact of new media has also brought challenges to the ideological and political education of college students.
First of all, new media has brought a certain impact and adverse impact on Col- Chat occur from time to time, and the phenomena involving pornography, gambling and drugs also occur from time to time in the live broadcast, which will have a negative impact on college students at the stage of forming their outlook on life, values and world outlook. Often read and read this information, it is easy to form misleading values of college students over a long period of time. Secondly, new media is easy to cause college students' mental health problems. In addition to the impact of the above bad information, other new media situations cannot be ignored, which is easy to lead to college students' mental health problems. For example, some college students indulge in network social interaction due to unsatisfactory family or academic performance and seek a sense of survival and self-worth from the virtual society. Once this situation has been experienced for a long time, it will have an impact on the mental health of college students, may affect the normal social communication of college students, and may even produce emotions such as world fatigue or avoidance, resulting in mental health problems. The same situation is that online games are more serious. Once addicted to online games, it is easy to form internet addiction and even difficult to quit. Of course, there are only two main effects. In addition, it may also have an impact on integrity crisis and sedentary physical function.

1) Promote the diversified development of College Students' Ideological and political education
In the early stage, due to the lack of educational resources, the ideological and political education in Colleges and universities mainly selected teaching contents from teaching materials, while the independent space of teaching practice was relatively narrow. The rapid development of new media information education provided a strong guarantee for the ideological and political education in Colleges and universities to make up for the lack of educational resources, so that the ideological and political education in colleges and universities can do a good job in-depth education optimization on the basis of different forms of education, Further improve the ideological and political education system of college students and improve the practical ability of stage education (Gao, 2015). There is no doubt that the highest level of student management is to realize students' self-management, self-education and self-discipline, and new media has solved this problem well.

New Media Has a Double-Sided Influence on the Reform of Ideological and Political Work
At present, with the continuous development of politics, economy and science and technology, the ideological and political education of college students is also developing. However, in the new media era, the ideological and political education of college students is in trouble. On the one hand, new media has brought great opportunities to college students' Ideological and political education.

Thoughts on Innovating College Students' Ideological and Political Education in the New Media Era
In the new media era, college students' Ideological and political education needs to make corresponding path exploration from theory to practice. In theory, it is

Construction of Working Mechanism of College Students' Ideological and Political Education in the Era of Innovative New Media
We should seize the ideological and political education opportunities for college students created in the new media era, constantly improve the convenience of using the emerging network communication platform to disseminate information, innovate lively forms that meet the acceptance psychology of college students, and constantly enrich the healthy, positive and upward new media communication content, Form a substantive mechanism for Innovating College Students' Ideological and political education in the new media era. It is of great significance to innovate the content of University Ideological and political educa-

Strengthen the Marxist Theoretical Literacy and the Application Level of New Media of Ideological and Political Workers in Colleges and Universities
In the new media era, it is necessary to continuously improve the Marxist theo-

Build a New Media Platform Related to Ideological and Political Education in Colleges and Universities to Promote the Full Integration of New Media Online and Offline
In the new media era, college students who are willing to accept new things bas- use WeChat, microblog and other applications on mobile phones to interact anytime, anywhere. Therefore, colleges and universities should actively build an exchange platform related to ideological and political education by using new media to guide students to freely express their views and opinions and pay attention to them. In addition, colleges and universities should pay attention to standardizing the atmosphere of students' various communication platforms and actively guide students' thoughts to develop in the right direction. Specifically, we can use WeChat official account to build a platform for the exchange of Ideological and political content between teachers and students. Guide students to pay attention to current political information app; organize students to learn ideological and political courses online and other relevant measures to build. At the same time, the new media work should be "offline" and "online", which not only has real space, but also needs to build a digital campus in the new media space such as microblog and WeChat. The effect of any form of education is not as good as face-to-face communication with students. In the real world, the traditional way of Ideological and political education can effectively promote the development of online and virtual world education. Only by forming a joint force online and offline can we get a better effect. In the digital campus, the real relationship between alumni and teachers and students can be maintained, and the whole campus society is flat, symbolic and grid. The whole organizational structure of the university presents a situation of multiple simultaneous developments, such as class groups, college and department groups, student organization system, teaching information platform, school comprehensive service platform and so on. Ji (2014) build a new space for ideological and political education in Colleges and universities. For example, achieving the purpose of Ideological and political education through teachers' online blogs, counselors' personal websites and some packaging are effective methods and models to lead college students' Ideological and political education in the new media era.

Build a New Media Team for College Students' Ideological and Political Education in an All-Round Way
First, we should actively build an "expert" team for college students' Ideological and political education in the new media era. The rapid development of new media technology puts forward new requirements for the ability and quality of College Students' Ideological and political educators. We should not only establish a keen information consciousness and master advanced technical means, but also be familiar with the popular network language. Only in this way can we have a dialogue with college students and seek resonance, so as to achieve the goal of enlightening thought and value guidance. The massive information of virtual space and the timeliness of new media have greatly weakened the information advantages of Ideological and political educators. If ideological and political educators still stay at the level of "knowing the nature" of problem events and simple preaching in the form of slogans, they obviously cannot realize the ideological guidance and public opinion guidance for college students. This requires us to make greater efforts to improve the theoretical level, political level and policy level, enhance the "depth" and "thickness" of our theoretical accumulation, and use solid theoretical foundation and rich analytical perspective to deeply interpret all kinds of social problems and social events. Second, we should build a high-quality new media team among student cadres. Student cadres are advanced elements among college students, have high comprehensive quality, and are the bridge and link between educators and students. Student cadres themselves are produced from student groups. They are familiar with students, and their views and ideas are easy to be accepted by students. It is particularly important and necessary to do a good job in students' Ideological and political education, which is conducive to expanding the scope of work. Space ideological and political education is also conducive to improving work effectiveness and training student cadres. How to organize a team of high-quality student cadres? First, new media should select high-quality, capable and responsible student cadres to participate in the team. Second, strengthen training and learning, enhance students' risk awareness of the ideological function of new media, and improve their vigilance to negative ideas. Through case analysis and simulation exercises, strengthen business learning in the new media environment and improve the working ability of student cadres. Third, improve the assessment system, stimulate the enthusiasm of student cadres through assessment, and adopt more positive assessment methods in assessment in combination with the characteristics of candidates. Third, we should pay attention to the attention and training of College Students' opinion leaders on the Internet. There are such a small number of college students who may be silent and implicit in real life and dare not express their views and opinions. However, in the virtual world of the Internet, many of their inner knowledge and emotions have been fully expressed and brought into play. Their views and actions are the object pursued and imitated by many college students, this kind of people become network opinion leaders. College Ideological and political education should pay special attention to the attention and cultivation of such people. The guidance of network opinion leaders for positive mainstream ideas and public opinion will play a significant role in promoting college students' Ideological and political education. If network opinion leaders are manipulated and bewitched by some illegal forces, the consequences are also very serious.

Give Full Play to the Positive Role of College Students Themselves as the Main Body of Education
Ideological and political educators should establish the concept of student-

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oriented, and put college students as the subject rather than the object in the first place of Ideological and political education. Rely on, respect and encourage students, and let them enter the perspective of Ideological and political education as subjects. Ideological and political education is related to the change of people's practical behavior. Ideological and political education should play a role. The internal reason lies in the change of College Students' own behavior so that college students can achieve the purpose of "unity of knowledge and practice" through ideological and political education. If we do not give full play to the main role of college students in ideological and political education, the ideological and political education can only stay at the level of indoctrination and preaching, and cannot achieve the effect of internalizing the thoughts and souls of college students, let alone changing the behavior and practice of college students. This requires college students not only to learn self-education and self-service in school but also to grasp the subjective ability that must be possessed by life, understand society and read life after they go to society. Therefore, there is an urgent need for ideological and political educators to strengthen college students' Ideological and political education according to the reality of network dependence in the new media era, so that students can master the correct world outlook and methodology, so as to help them walk a stable, good and right road.

Conclusion
In the new media era, college students' Ideological and political education has added many convenient tools and channels. However, the spread of negative news will also bring negative effects, which is not conducive to the good progress of Ideological and political education. Therefore, the new media era is both an opportunity and a challenge for college students' Ideological and political education. In this context, in order to better complete the ideological and political education of college students, school educators must actively adjust and innovate educational methods and contents according to the characteristics of the times. Only by recognizing the connotation and significance of College Students' Ideological and political education in the new media era, can we explore the methods and paths of Ideological and political education in line with the reality and the requirements of the times, and help college students' Ideological and political education develop in the right direction.

Conflicts of Interest
The author declares no conflicts of interest regarding the publication of this paper.