Analysis on the Industrial Development Plan of the Tribal Hot Spring Demonstration Area in Taiwan’s Indigenous Areas

Under the impact of modern life, the traditional culture of Taiwan’s indigenous tribes is not only affected, because the traditional life is not easy and employment is difficult, which also causes the outflow of tribal population. Therefore, after the establishment of the Taiwan Council of indigenous people (TCIP), tourism development has been listed as an important policy, and it wants to use tourism development to improve the lives of indigenous people and enhance the ability of tribal economic development. The purpose of this study is to analyze the advantages and disadvantages of TCIP in developing tribal hot spring demonstration areas in indigenous areas. This study adopts the method of case study to investigate by means of document analysis, field interview and observation. The results of SWOT analysis show that: 1) Advantages: the indigenous tribes are rich in natural resources and have unique cultural characteristics. 2) Weakness: when indigenous people invest in hot spring industry, they will face difficulties in obtaining development funds, lack of land use and hot spring management talents. 3) Opportunities: Because of the prevailing leisure culture in Taiwan, coupled with the relevant laws and policies and plans of the indigenous people, it is guaranteed that the indigenous people can participate in the development plan of the hot spring demonstration area. 4) Threats: The development of the existing hot springs in the indigenous villages and towns is mostly invested by the Han people, so it is difficult for the indigenous people to compete with them. Moreover, they lack the management ability and guidance to enter the competitive market of hot spring development.


Introduction
There are 16 indigenous ethnic groups in Taiwan. Each ethnic group has its own culture, language, customs and social structure. In the face of modern social changes and the invasion of global capitalism, due to the fact that most of the areas inhabited by indigenous people are located in remote and economically underdeveloped areas, and the traditional life of the tribe is not easy, the employment difficulties lead to the serious outflow of the young population of the tribe and the continuous loss of traditional culture [1]. Moreover, due to the economic weakness of the indigenous people and the long-term stereotype of the Taiwan people, they are unable to gain cultural identity and support. As a result, the indigenous people are more engaged in labor-related work, with high unemployment rate, high dropout rate and high alcohol drinking rate [2]. According to TCIP, with the awakening of the self-identity consciousness of the indigenous people, many tribes began to think about how to restore the traditional wisdom and lifestyle of their ancestors, and at the same time, they could revive the impoverished economy of the tribe in the form of industry, so that the indigenous youth would like to return to their land to live. Because the number of tribes is located in high mountains, it has rich hot spring resources. If it can combine the characteristics of the indigenous culture and improve the restaurants and B & B of the tribe, it is the most potential for development [3]. TCIP believes that under the promotion of hot spring development, the development in the form of tribal characteristics rather than blindly pursuing the tourism experience of large-scale development type can create unique and unique hot spring tribal development forms [4]. According to the above, this paper first analyzes the current situation of hot spring development in Taiwan, analyzes the current situation of the tribal hot spring demonstration area selected by TCIP, as well as the local resources, advantages and problems of the hot spring with development characteristics of the tribe, hoping that the analysis results can provide reference for research and practical operation. The following research is divided into Taiwan hot spring development status, tribal hot spring demonstration area status, tribal hot spring with development characteristics of the SWOT analysis, the final conclusion and suggestions.

Hot Spring Development in Taiwan
Taiwan is located in the collision zone between the Eurasian plate and the Philippine Sea plate. The geology and structure of the island are complex and rich in hot spring resources. The development and utilization of hot springs in Taiwan can be divided into four periods [5]: Qing Dynasty, Japanese colonial rule, geothermal exploration and leisure tourism. In 1893, Ouely, a German, opened a club in Beitou, which was the beginning of Taiwan's hot spring hotel. After entering the Japanese colonial period, the development of hot springs in Taiwan Figure 1).
In the central area, Guguan Hot Spring in Taichung City (see Figure 2), Lushan and Dongpu hot spring in Nantou County (see Figure 3 and     Taiwan (see Figure 5). In terms of Chlorsulfuron spring, there are Wanliao hot spring in New Taipei City, Yangmingshan hot spring in Beitou, Chaori hot spring in Green Island, Taitung County in the East Taiwan. In the southern area of Tainan City, Guanzilin hot spring area is a turbid spring (see Figure 6). In the eastern part of Hualian County, Antong hot spring is a salt hydrogen spring [6].
However, although there are many hot spring areas with good quality and abundant springs in Taiwan, there was a lack of effective development and management before; the lack of public facilities, the arbitrary erection of hot spring pipelines, the disordered overall landscape of the hot spring area, and the high proportion of illegal hot spring hotels. The "Hot Spring Law" promulgated by

Research Methods
This study mainly uses three research methods, the first is literature analysis, the second is observation, the third is interview. They are described below.

Observation Method
In the second stage of this study, six indigenous areas were selected as hot spring

Interview Method
In the third stage of this study, we interviewed the indigenous people (tribal res- In this study, after the interview, we first make the interview data into a verbatim manuscript, and then analyze the results of literature analysis and actual observation. In order not to cause the subjective judgment of the researchers, the researchers adopt the way of joint analysis. In the SWOT, they try to get a consensus and then write the results of the analysis.

The Current Situation of the Tribal Hot Spring Demonstration Area
There are 135 natural hot springs in Taiwan, while 104 natural hot springs are

Hsinchu Hot Spring, Jianshi Township, Hsinchu County
The scope of the project is located in Jianshi Township, Hsinchu county. Jianshi township is located in the southeast of Hsinchu county. It is one of the two mountain villages under the jurisdiction of Hsinchu County, with a total area of about 528 square kilometers, which is the largest township in Hsinchu county.
Xiuluan hot spring is located in the valley outside Xiuluan village. The original hot spring has many springs beside the stream (see Figure 7). The water quality is very good.

Meiyuan and Tiangou Hot Spring in Taian Township, Miaoli County
The geology of this area is located in the Western piedmont zone of Northern Taiwan

Weaknesses
Even the indigenous people are willing to invest in the hot spring industry, they will face difficulties in obtaining development funds and land use problems. If the land is reserved by the indigenous people, it is difficult to mortgage the land, because it is difficult to use the land for financing according to law. Comparatively speaking, it will be more difficult for Han people to obtain funds, and the public sector's assistance is needed to do a good job in obtaining and supplying funds, so as to provide indigenous people with the use of funds to solve this problem. Due

Opportunities
Although

Threats
At present, the development of existing hot springs in Taiwan

Suggestions
As Taiwan Han people is too big to attract people to consume. Therefore, the researchers suggest that the hot spring demonstration area to be developed should be combined with the ecological and cultural in-depth tourism of the tribe, and be combined into products, so as to attract people to experience. In addition, in order to avoid the rich hot spring resources of the aboriginal tribes, the lack of start-up funds or the dominance of Han consortia, the development of tribal hot springs urgently needs the financial support of government departments, and help transform the hot spring industry into tribal hot spring industry after the completion of hardware construction. It is better to construct a mechanism to promote the continuous investment and promotion of funds, and create recycling returns, rather than continuous funding subsidies, which are only reduced to the nature of relief.