Theoretical Economics Letters

Vol.9 No.4(2019), Paper ID 91758, 18 pages

DOI:10.4236/tel.2019.94055

 

Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism

 

Vibhas Amawate, Madhurima Deb

 

Indian Institute of Management Kashipur, Kashipur, India
Indian Institute of Management Kashipur, Kashipur, India

 

Copyright © 2019 Vibhas Amawate, Madhurima Deb et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Amawate, V. and Deb, M. (2019) Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism. Theoretical Economics Letters, 9, 834-851. doi: 10.4236/tel.2019.94055.
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