Open Journal of Business and Management

Vol.7 No.2(2019), Paper ID 91563, 19 pages

DOI:10.4236/ojbm.2019.72041

 

DEMATEL Technique to Assess Social Capital Dimensions on Consumer Engagement Effect on Co-Creation

 

Angela Abena Nusenu, Wen Xiao, Christian Narh Opata, Deborah Darko

 

School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China

 

Copyright © 2019 Angela Abena Nusenu, Wen Xiao, Christian Narh Opata, Deborah Darko et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Nusenu, A. , Xiao, W. , Opata, C. and Darko, D. (2019) DEMATEL Technique to Assess Social Capital Dimensions on Consumer Engagement Effect on Co-Creation. Open Journal of Business and Management, 7, 597-615. doi: 10.4236/ojbm.2019.72041.

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