JSSM> Vol.4 No.4, December 2011

 

Copyright © 2011 Sandra Maria Correia Loureiro, Francisco Javier Miranda et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

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S. Loureiro and F. Miranda, "Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation," Journal of Service Science and Management, Vol. 4 No. 4, 2011, pp. 476-485. doi: 10.4236/jssm.2011.44054.

 

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