Department of Industrial Engineering, Tsinghua University, Beijing, China
Department of Industrial Engineering, Tsinghua University, Beijing, China
Department of Industrial Engineering, Tsinghua University, Beijing, China
Copyright © 2018 Guanghui Ma, Pei-Luen Patrick Rau, Zhi Guo et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Ma, G. , Rau, P. and Guo, Z. (2018) The Effects of Environmental Awareness and Consumption Value on Green Makeup Product Purchase Intentions.
Psychology,
9, 1898-1916. doi:
10.4236/psych.2018.97110.