Technology and Investment

Vol.2 No.4(2011), Paper ID 8358, 17 pages

DOI:10.4236/ti.2011.24027

 

Corporate Reputation and the Commercialization of Innovation: Does Reputation Match Reality, and Does Innovation Matter?

 

Avimanyu Datta, Len Jessup, Richard Reed

 

 

Copyright © 2011 Avimanyu Datta, Len Jessup, Richard Reed et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Datta, A. , Jessup, L. and Reed, R. (2011) Corporate Reputation and the Commercialization of Innovation: Does Reputation Match Reality, and Does Innovation Matter?. Technology and Investment, 2, 256-272. doi: 10.4236/ti.2011.24027.
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