Modern Economy

Vol.9 No.2(2018), Paper ID 82420, 8 pages

DOI:10.4236/me.2018.92018

 

The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising

 

Yingren Shi

 

School of Business Administration, South China University of Technology, Guangzhou, China

 

Copyright © 2018 Yingren Shi et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Shi, Y. (2018) The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising. Modern Economy, 9, 278-285. doi: 10.4236/me.2018.92018.
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