Intelligent Information Management

Vol.10 No.1(2018), Paper ID 81596, 26 pages

DOI:10.4236/iim.2018.101002

 

Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria

 

N. Gladson Nwokah, Doris Ngirika

 

Department of Marketing, Faculty of Management Sciences, Rivers State University, Port Harcourt, Nigeria
Department of Marketing, Faculty of Management Sciences, Rivers State University, Port Harcourt, Nigeria

 

Copyright © 2018 N. Gladson Nwokah, Doris Ngirika et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Nwokah, N. and Ngirika, D. (2018) Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria. Intelligent Information Management, 10, 16-41. doi: 10.4236/iim.2018.101002.

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