Journal of Human Resource and Sustainability Studies

Vol.5 No.4(2017), Paper ID 81007, 20 pages

DOI:10.4236/jhrss.2017.54021

 

Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State

 

N. Gladson Nwokah, Joyce Tamunosaki Briggs

 

Department of Marketing, Faculty of Management Sciences, Rivers State University, Port Harcourt, Nigeria
Department of Marketing, Faculty of Management Sciences, Rivers State University, Port Harcourt, Nigeria

 

Copyright © 2017 N. Gladson Nwokah, Joyce Tamunosaki Briggs et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Nwokah, N. and Briggs, J. (2017) Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State. Journal of Human Resource and Sustainability Studies, 5, 238-257. doi: 10.4236/jhrss.2017.54021.

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