Psychology

Vol.8 No.13(2017), Paper ID 80685, 13 pages

DOI:10.4236/psych.2017.813139

 

The Effect of Inconsistent Product Attribute Reviews on Consumers’ Purchase Intention

 

Ding Pan, Ya Xu, Yanyan Wu

 

School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China

 

Copyright © 2017 Ding Pan, Ya Xu, Yanyan Wu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Pan, D. , Xu, Y. and Wu, Y. (2017) The Effect of Inconsistent Product Attribute Reviews on Consumers’ Purchase Intention. Psychology, 8, 2187-2199. doi: 10.4236/psych.2017.813139.

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