Advances in Internet of Things

Vol.7 No.3(2017), Paper ID 77341, 24 pages

DOI:10.4236/ait.2017.73004

 

Marketing Management for Consumer Products in the Era of the Internet of Things

 

Reinhold Decker, Christian Stummer

 

Department of Business Administration and Economics, Bielefeld University, Bielefeld, Germany
Department of Business Administration and Economics, Bielefeld University, Bielefeld, Germany

 

Copyright © 2017 Reinhold Decker, Christian Stummer et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Decker, R. and Stummer, C. (2017) Marketing Management for Consumer Products in the Era of the Internet of Things. Advances in Internet of Things, 7, 47-70. doi: 10.4236/ait.2017.73004.

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