Marketing Department, Universidad Técnica de Ambato, Ambato, Ecuador
Marketing Department, Universidad Técnica de Ambato, Ambato, Ecuador
Legal and Social Sciences Department, Universidad Rey Juan Carlos, Madrid, España
Marketing Department, Universidad Técnica de Ambato, Ambato, Ecuador
Marketing Department, Universidad Técnica de Ambato, Ambato, Ecuador
Copyright © 2017 Juan Carlos Castro, Mauricio Quisimalin, Carmen de Pablos, Viviana Gancino, Jessica Jerez et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Carlos Castro, J. , Quisimalin, M. , de Pablos, C. , Gancino, V. and Jerez, J. (2017) Tourism Marketing: Measuring Tourist Satisfaction.
Journal of Service Science and Management,
10, 280-308. doi:
10.4236/jssm.2017.103023.