Advances in Applied Sociology

Vol.7 No.4(2017), Paper ID 75454, 14 pages

DOI:10.4236/aasoci.2017.74009

 

The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities

 

Yong Zhang, Lu Chen

 

School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China

 

Copyright © 2017 Yong Zhang, Lu Chen et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Zhang, Y. and Chen, L. (2017) The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities. Advances in Applied Sociology, 7, 151-164. doi: 10.4236/aasoci.2017.74009.

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