Advances in Applied Sociology
Vol.7 No.4(2017), Paper ID 75454, 14 pages
DOI:10.4236/aasoci.2017.74009
The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities
Yong Zhang, Lu Chen
School of Management, Jinan University, Guangzhou, China School of Management, Jinan University, Guangzhou, China
Copyright © 2017 Yong Zhang, Lu Chen et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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