American Journal of Industrial and Business Management
Vol.7 No.3(2017), Paper ID 74977, 12 pages
DOI:10.4236/ajibm.2017.73015
The Effects of Product Innovation Locus on Consumers Adoption of New Products—Based on Regulatory Focus and Information Processing Fluency
Yong Zhang, Peipei Tang
School of Management, Jinan University, Guangzhou, China School of Management, Jinan University, Guangzhou, China
Copyright © 2017 Yong Zhang, Peipei Tang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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