Journal of Service Science and Management

Vol.10 No.1(2017), Paper ID 74428, 15 pages

DOI:10.4236/jssm.2017.101006

 

The Signaling Study of Advance Selling Considering the Product Diffusion and Online Reviews Effect

 

Xixi Liu

 

Management School, Jinan University, Guangzhou, China

 

Copyright © 2017 Xixi Liu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Liu, X. (2017) The Signaling Study of Advance Selling Considering the Product Diffusion and Online Reviews Effect. Journal of Service Science and Management, 10, 72-86. doi: 10.4236/jssm.2017.101006.
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