Advances in Applied Sociology
Vol.7 No.2(2017), Paper ID 74086, 30
pages
DOI:10.4236/aasoci.2017.72003
The “Green Consumption” and the Rhizomatic Capital Strategy: Ads and Reports in the Brazilian Media
Fred Tavares, Analice Araujo Silva, Giselle Gama Torres Ferreira, Margarete Ribeiro Tavares, Roberta Matos de Miranda
Psychosociology of Communities and Social Ecology (IP/UFRJ), Brazil
Psychosociology of Communities and Social Ecology (IP/UFRJ), Brazil
Psychosociology of Communities and Social Ecology (IP/UFRJ), Brazil
Psychosociology of Communities and Social Ecology (IP/UFRJ), Brazil
Psychosociology of Communities and Social Ecology (IP/UFRJ), Brazil
Copyright © 2017 Fred Tavares, Analice Araujo Silva, Giselle Gama Torres Ferreira, Margarete Ribeiro Tavares, Roberta Matos de Miranda et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Tavares, F. , Silva, A. , Ferreira, G. , Tavares, M. and de Miranda, R. (2017) The “Green Consumption” and the Rhizomatic Capital Strategy: Ads and Reports in the Brazilian Media.
Advances in Applied Sociology,
7, 35-63. doi:
10.4236/aasoci.2017.72003.