Open Journal of Statistics
Vol.7 No.1(2017), Paper ID 74082, 18
pages
DOI:10.4236/ojs.2017.71004
An Application of Heterogeneous Bayesian Regression Models with Time Varying Coefficients to Explore the Relationship between Customer Satisfaction and Shareholder Value
Duncan K. H. Fong, Qian Chen, Zhe Chen, Rui Wang
Department of Marketing, Pennsylvania State University, University Park, USA
Department of Marketing, Pennsylvania State University, University Park, USA
Department of Statistics, Pennsylvania State University, University Park, USA
Department of Marketing, Peking University, Beijing, China
Copyright © 2017 Duncan K. H. Fong, Qian Chen, Zhe Chen, Rui Wang et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Fong, D. , Chen, Q. , Chen, Z. and Wang, R. (2017) An Application of Heterogeneous Bayesian Regression Models with Time Varying Coefficients to Explore the Relationship between Customer Satisfaction and Shareholder Value.
Open Journal of Statistics,
7, 36-53. doi:
10.4236/ojs.2017.71004.