South China University of Technology, Guangzhou, China
South China University of Technology, Guangzhou, China
South China University of Technology, Guangzhou, China
Copyright © 2016 Wen Li, Tian’e Fu, Ziying Huang et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Li, W. , Fu, T. and Huang, Z. (2016) Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition.
American Journal of Industrial and Business Management,
6, 1075-1084. doi:
10.4236/ajibm.2016.611101.