Open Journal of Business and Management

Vol.4 No.4(2016), Paper ID 71664, 16 pages

DOI:10.4236/ojbm.2016.44076

 

The Impact of Characteristics of B2C Retailer on Purchasing Intention—Based on TAM Model

 

Qinchang Zhu

 

College of Business Management, South China University of Technology, Guangzhou, China

 

Copyright © 2016 Qinchang Zhu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Zhu, Q. (2016) The Impact of Characteristics of B2C Retailer on Purchasing Intention—Based on TAM Model. Open Journal of Business and Management, 4, 784-798. doi: 10.4236/ojbm.2016.44076.
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