Psychology

Vol.7 No.8(2016), Paper ID 68798, 11 pages

DOI:10.4236/psych.2016.78117

 

The Effects of a Health-Based Context on Memory for Advertisements

 

Sundus Mahdi, Adrian Furnham

 

Research Department of Clinical, Educational and Health Psychology, University College London, London, UK
Norwegian Business School (BI), Olso, Norway

 

Copyright © 2016 Sundus Mahdi, Adrian Furnham et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Mahdi, S. and Furnham, A. (2016) The Effects of a Health-Based Context on Memory for Advertisements. Psychology, 7, 1163-1173. doi: 10.4236/psych.2016.78117.
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