School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China
Copyright © 2016 Guangmin Zhai, Xinhong Liang, Haiquan Chen et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Zhai, G. , Liang, X. and Chen, H. (2016) Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory.
Open Journal of Business and Management,
4, 439-444. doi:
10.4236/ojbm.2016.43045.