Open Journal of Business and Management

Vol.4 No.2(2016), Paper ID 65925, 16 pages

DOI:10.4236/ojbm.2016.42035

 

Political Marketing: Exploring the Nexus between Theory and Practice in Ethiopia (Comparative Study between Ethiopian People’s Revolutionary Democratic Front and Coalition for Unity and Democratic Party)

 

Mulugeta Girma

 

Department of Marketing Management, Dire Dawa University, Dire Dawa, Ethiopia

 

Copyright © 2016 Mulugeta Girma et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Girma, M. (2016) Political Marketing: Exploring the Nexus between Theory and Practice in Ethiopia (Comparative Study between Ethiopian People’s Revolutionary Democratic Front and Coalition for Unity and Democratic Party). Open Journal of Business and Management, 4, 329-344. doi: 10.4236/ojbm.2016.42035.
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