School of Economics and Management, Southwest Jiaotong University, Chengdu, China
School of Business, Renmin University of China, Beijing, China
Cirrus Data Insights Ltd., Taiwan, China
Copyright © 2016 Bingqun Cui, Kejia Yang, Tingjui Chou et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Cui, B. , Yang, K. and Chou, T. (2016) Analyzing the Impact of Price Promotion Strategies on Manufacturer Sales Performance.
Journal of Service Science and Management,
9, 182-187. doi:
10.4236/jssm.2016.92022.