Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China
Copyright © 2016 Yong Zhang, Min Hou, Hui Li, Qiong Yao et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Zhang, Y. , Hou, M. , Li, H. and Yao, Q. (2016) The Influence of Relationship Characters on Switching Cost: The Moderating Role of Customer Characters.
American Journal of Industrial and Business Management,
6, 347-356. doi:
10.4236/ajibm.2016.63031.