JSSM> Vol.9 No.1, February 2016

Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China

 

Copyright © 2016 Dongjin Yang, Xueying Zhong et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

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Yang, D. and Zhong, X. (2016) The Perception of Film Attractiveness and Its Effect on the Audience Satisfaction, Intention and Investment. Journal of Service Science and Management, 9, 21-27. doi: 10.4236/jssm.2016.91003.

 

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