School of Business Administration, South China University of Technology, Guangzhou, China
School of Business Administration, South China University of Technology, Guangzhou, China
School of Business Administration, South China University of Technology, Guangzhou, China
Copyright © 2016 Shupan Wang, Jinhua Tong, Danting Zhou et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Wang, S.P., Tong, J.H. and Zhou, D.T. (2016) Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty.
Open Journal of Business and Management,
4, 138-147. doi:
10.4236/ojbm.2016.41016.