American Journal of Industrial and Business Management

Vol.5 No.12(2015), Paper ID 62062, 7 pages

DOI:10.4236/ajibm.2015.512077

 

Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions

 

Kazutoshi Fujiwara, Shin’ya Nagasawa

 

Graduate School of Commerce, Waseda University, Tokyo, Japan
Graduate School of Commerce, Waseda University, Tokyo, Japan

 

Copyright © 2015 Kazutoshi Fujiwara, Shin’ya Nagasawa et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Fujiwara, K. and Nagasawa, S. (2015) Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions. American Journal of Industrial and Business Management, 5, 806-812. doi: 10.4236/ajibm.2015.512077.

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