Theoretical Economics Letters

Vol.5 No.6(2015), Paper ID 61690, 16 pages

DOI:10.4236/tel.2015.56081

 

Predicting Brand Perception for Fast Food Market Entry

 

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

 

AB Marketing and Innovation, Hamburg University, Hamburg, Germany
Institute of Business Law, Hamburg University, Hamburg, Germany
Marketing and Service Department, Novosibirsk State Technical University, Novosibirsk, Russia
Marketing and Service Department, Novosibirsk State Technical University, Novosibirsk, Russia

 

Copyright © 2015 Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Teichert, T. , Effertz, T. , Tsoi, M. and Shchekoldin, V. (2015) Predicting Brand Perception for Fast Food Market Entry. Theoretical Economics Letters, 5, 697-712. doi: 10.4236/tel.2015.56081.

Copyright © 2018 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.