AB Marketing and Innovation, Hamburg University, Hamburg, Germany
Institute of Business Law, Hamburg University, Hamburg, Germany
Marketing and Service Department, Novosibirsk State Technical University, Novosibirsk, Russia
Marketing and Service Department, Novosibirsk State Technical University, Novosibirsk, Russia
Copyright © 2015 Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Teichert, T. , Effertz, T. , Tsoi, M. and Shchekoldin, V. (2015) Predicting Brand Perception for Fast Food Market Entry.
Theoretical Economics Letters,
5, 697-712. doi:
10.4236/tel.2015.56081.