Modern Economy

Vol.6 No.11(2015), Paper ID 61089, 6 pages

DOI:10.4236/me.2015.611110

 

Research on Mechanism of Distributors’ Frequent Ordering Intention: A Prospect Theory Perspective

 

Bingqun Cui, Yuping Li

 

School of Economics and Management, Southwest Jiaotong University, Chengdu, China
School of Business Planning, Chongqing Technology and Business University, Chongqing, China

 

Copyright © 2015 Bingqun Cui, Yuping Li et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Cui, B. and Li, Y. (2015) Research on Mechanism of Distributors’ Frequent Ordering Intention: A Prospect Theory Perspective. Modern Economy, 6, 1167-1172. doi: 10.4236/me.2015.611110.
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