School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
Copyright © 2015 Junwu Chai, Pengfei Chang, Zhenhua Wang, Yaw Brew et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Chai, J. , Chang, P. , Wang, Z. and Brew, Y. (2015) The Public Perception of Corporate Social Responsibility and Its Effects on Customer Behaviour in China.
American Journal of Industrial and Business Management,
5, 611-621. doi:
10.4236/ajibm.2015.510061.