School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China
Copyright © 2015 Meizhen Zhang, Qing Li, Defeng Yang et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Zhang, M. , Li, Q. and Yang, D. (2015) The Effect of Experience Value on Private Brand Purchase Intention.
Journal of Service Science and Management,
8, 673-677. doi:
10.4236/jssm.2015.85068.