Open Journal of Social Sciences

Vol.3 No.7(2015), Paper ID 58273, 8 pages

DOI:10.4236/jss.2015.37040

 

A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT

 

Yaozhong Liu, Qifeng Sun

 

School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China

 

Copyright © 2015 Yaozhong Liu, Qifeng Sun et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Liu, Y. and Sun, Q. (2015) A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT. Open Journal of Social Sciences, 3, 275-282. doi: 10.4236/jss.2015.37040.
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