Open Journal of Social Sciences

Vol.3 No.7(2015), Paper ID 58269, 6 pages

DOI:10.4236/jss.2015.37039

 

Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City

 

Müge Riza

 

Eastern Mediterranean University, Famagusta, North Cyprus

 

Copyright © 2015 Müge Riza et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Riza, M. (2015) Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City. Open Journal of Social Sciences, 3, 269-274. doi: 10.4236/jss.2015.37039.

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