Journal of Computer and Communications

Vol.3 No.6(2015), Paper ID 56907, 7 pages

DOI:10.4236/jcc.2015.36009

 

Research Model of Churn Prediction Based on Customer Segmentation and Misclassification Cost in the Context of Big Data

 

Yong Liu, Yongrui Zhuang

 

School of Business, South China University of Technology, Guangzhou, China
School of Business, South China University of Technology, Guangzhou, China

 

Copyright © 2015 Yong Liu, Yongrui Zhuang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Liu, Y. and Zhuang, Y. (2015) Research Model of Churn Prediction Based on Customer Segmentation and Misclassification Cost in the Context of Big Data. Journal of Computer and Communications, 3, 87-93. doi: 10.4236/jcc.2015.36009.

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