Open Journal of Business and Management

Vol.3 No.2(2015), Paper ID 55462, 8 pages

DOI:10.4236/ojbm.2015.32015

 

Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value

 

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

 

Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China

 

Copyright © 2015 Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Ye, S. , Li, J. , Zeng, Z. and Hao, S. (2015) Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value. Open Journal of Business and Management, 3, 155-162. doi: 10.4236/ojbm.2015.32015.

Copyright © 2024 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.