Department of Business Administration, Air University, Multan Campus, Multan, Pakistan
Department of Business Administration, Air University, Multan Campus, Multan, Pakistan
Department of Business Administration, Air University, Multan Campus, Multan, Pakistan
Department of Business Administration, National Textile University, Faisalabad, Pakistan
Department of Business Administration, National Textile University, Faisalabad, Pakistan
Copyright © 2015 Hayat Muhammad Awan, Ahmad Nabeel Siddiquei, Aneela Jabbar, Muhammad Abrar, Sajjad Ahmad Baig et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Awan, H. , Siddiquei, A. , Jabbar, A. , Abrar, M. and Baig, S. (2015) Internal Marketing and Customer Loyalty: A Dyadic Analysis.
Journal of Service Science and Management,
8, 216-228. doi:
10.4236/jssm.2015.82024.