Modern Economy

Vol.6 No.3(2015), Paper ID 54752, 6 pages

DOI:10.4236/me.2015.63036

 

The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research

 

Liuying He, Yaxuan Ran

 

Management College, Jinan University, Guangzhou, China
Management College, Jinan University, Guangzhou, China

 

Copyright © 2015 Liuying He, Yaxuan Ran et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

He, L. and Ran, Y. (2015) The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research. Modern Economy, 6, 392-397. doi: 10.4236/me.2015.63036.
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