Department of Marketing, Management School, Jinan University, Guangzhou, China
Department of Marketing, Management School, Jinan University, Guangzhou, China
Department of Marketing, Management School, Jinan University, Guangzhou, China
Copyright © 2015 Jianhua Yang, Meizhen Zhang, Zhiqin Zou et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Yang, J. , Zhang, M. and Zou, Z. (2015) The Effect of In-Game Advertising in SNS on Brand Equity.
Journal of Service Science and Management,
8, 107-114. doi:
10.4236/jssm.2015.81013.